Events

The 2018-19 @NBA season is happening on Twitter

By TJ Adeshola
Tuesday, 16 October 2018

The @NBA season is finally here, and the road to a championship begins for 30 determined teams. No matter where allegiances lie, all NBA fans can count on Twitter for nonstop basketball conversation and content.

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To ensure you’re ready for a new season, be sure to follow @NBA, your favorite teams, and favorite players. On TV, the NBA returns to TNT (@NBAonTNT), ESPN (@ESPNNBA and @ESPN), and NBA TV (@NBATV).

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Fans can once again add color to their Tweets as Twitter and the NBA launched exclusive hashtag-triggered emojis for the 2018-19 season. Check out the team hashtags that will automatically render emojis here:

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Once again, this year NBA will make real-time game highlights available @NBA on Twitter throughout the season, offering fans the ability to follow all of the action this season at home or on the go.

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@NBA and team accounts will also continue to go live throughout the year, bringing fans behind the scenes before, during, and after the action on the court!

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Twitter data

While the season is just getting underway, #NBATwitter never stopped. #NBATwitter encompasses some of the best and most engaged fans in sports and the conversation spikes — both on- and off-court moments — beat the top cultural and sports events throughout the year. In fact, entering the 2018-19 season, the NBA is the most Tweeted about sports league of 2018.

From the @warriors' third championship in four seasons to LeBron James’ (@KingJames) move to Los Angeles highlighting free agency chatter, the NBA offseason happened on Twitter. These are the most Tweeted about moments since the NBA Finals ended in June:

  1. LeBron James signs with Lakers (generated 55K Tweets per  minute; 7/1/18, 8:09pm)
  2. Demarcus Cousins signs with Warriors (generated 21K Tweets per Minute; 7/2/2018, 8:43pm)
  3. Lance Stephenson signs with Lakers (generated 12K Tweets per Minute; 7/1/2018, 10:30pm)

Superstars on the move, award winners and top personalities dominated offseason conversation on Twitter from a player perspective. Here is a list of the most mentioned NBA players this offseason on Twitter:

  1. LeBron James (@KingJames)
  2. Kawhi Leonard (@kawhileonard)
  3. DeMarcus Cousins (@boogiecousins)
  4. Kyrie Irving (@KyrieIrving)
  5. Manu Ginobili (@manuginobili)

Big names switching teams got fans excited this offseason with @KingJames, @kawhileonard, and @boogiecousins all heading to new cities in 2018. And fans saluted @manuginobili as he announced his retirement before training camps began.

These teams have fans most excited entering the 2018-19 season:

  1. Los Angeles Lakers (@Lakers)
  2. Golden State Warriors (@warriors)
  3. Cleveland Cavaliers (@cavs)
  4. Boston Celtics (@celtics)
  5. Philadelphia 76ers (@sixers)
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Celebrating #NBATwitter
Speaking of #NBATwitter, Twitter will continue to celebrate the incredible community of athletes, fans, and influencers all season long.

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Throughout the season, @TwitterSports will also continue its #NBATwitter content series with new videos, GIFs, and other fun content highlighting the never-ending conversation on the platform around NBA-related topics.

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“My Moment, My City”
To celebrate NBA Tip-Off 2018 presented by Autotrader, Turner Sports has unveiled its new marketing campaign — “My Moment, My City” — for NBA Opening Week on TNT. The multipronged campaign includes posters and mural art created by local artists illustrating the connection between the NBA and tip-off markets including the Bay Area, Boston, Los Angeles, Oklahoma City, Philadelphia, and Portland.

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The artwork illustrates the connection between the NBA’s “superfans” on Twitter and the tip-off markets they love. Twitter created a way for these superfans to receive custom artwork uniquely featuring their favorite cities by hearting Tweets via a “heart-to-subscribe” program.

The mural art was created by local artists and produced through Niche, the platform that provides creators with the ability to grow, understand, and activate their social presence across networks. A part of the Twitter family since 2015, Niche works with creators worldwide alongside top brands to develop authentic and resonating branded content.

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Additionally, Turner Sports has partnered with Twitter on a “heart-to-subscribe” program. The program will provide fans — those who “like” @NBAonTNT’s designated Tweets leading up to Opening Week — an opportunity to receive tune-in reminders and a copy of a digital poster from each artist. Fans will be able to set up reminders about each week’s games from Opening Night through Thursday, November 8.

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Fans that opt into the Twitter “heart-to-subscribe” program and are located in those markets will receive an opportunity to win a physical team-specific poster via Fooji prior to the start of the first game of the NBA season — Philadelphia 76ers vs. Boston Celtics on TNT (8pm ET).

“My Moment, My City” will also be featured in hand-painted murals, storefront posters, billboards, and more across each tip-off city.

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The season is finally here! For more game highlights, player content, and fan reactions, keep Twitter close and be part of the conversation all season long!

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@tjay

TJ Adeshola

‎@tjay‎

Sports Partnerships, Twitter