What does the hashtag #PanteneOppa mean? Learn how one Tweet started a movement on Twitter that lead to the crowning of Steve Aoki as the Pantene Oppa.
To read the full story, check out our blog post #PanteneOppa: Learning From Steve Aoki's Viral Moment.
Want even more? Watch Steve Aoki, VP of Hair Care at Pantene Ilaria Resta, and VP of Sprinklr Marketing Yoli Chisholm on a panel at Twitter Beach at Cannes Lions. The Secret Language of Fans: How Brands Tap #Fandom Culture on Twitter.
To learn more about Sprinklr, head to partners.twitter.com.