People share hundreds of millions of Tweets every day - expressing their thoughts, experiences and opinions - making Twitter one of the top channels where customers engage with brands, including airing their customer service woes.
Adding social interaction to your customer service offering makes good business sense. Doing it right, means considering a range of administrative, technical and cultural factors. The following checklist can help guide you to the best solution for your business.
Your customers are waiting for you on Twitter. Are you ready to join them? Get started at data.twitter.com where you’ll find case studies and a list of Twitter Official Partners or to get in touch with our team.
12017 Twitter User Survey
2 2016 Twitter Advertising Survey
3 The Harris Poll, Social Media 2.0 How Social Data Informs Business Decision Making
4 Forrester Report 2015: Contact Centers Must Go Digital or Die