To celebrate Women’s History Month, we sat down with five powerful women leaders from the Twitter Official Partner Program (TOPP) to hear their stories and perspectives on data marketing for tech companies and why female voices are critical for success.
“The fact that we have so much female leadership amongst our partners is fantastic and these are women who are really leading the way in their own organizations but even beyond.”
- Diana Helander, Twitter, Director of Marketing
VP of Marketing, Sprinklr
Yoli Chisholm is the Vice President of Marketing at Sprinklr, a provider of enterprise customer experience management software. In this role, she is responsible for supporting revenue growth strategies that drive acquisition, activation and advocacy. She is also currently a founding advisor at STEAM Role, a networking app and platform where students, young professionals, top STEAM (science, technology, engineering, art/design, and math) role models and companies come together to make the digital economy accessible for everyone. Yoli is the author of the book “Crushing Corporate,” which discusses the intentional pursuit of successful entrepreneurship while working at a corporation. Before Sprinklr, she led enterprise marketing teams at Microsoft, eBay, Lavalife.ca and Point.com in the US and Canada.
VP Global Comms, Brandwatch
Vic Miller is VP of Global Comms at digital consumer intelligence company Brandwatch. Previously, Vic ran a B2B PR and marketing agency and has over 18 years of experience working in a mix of agency, in-house and consultancy roles.
CMO, Sprout Social
Jamie Gilpin is the Chief Marketing Officer at Sprout Social, a leading provider of social media listening and analytics, social management, customer care, and advocacy solutions to more than 20,000 brands and agencies. She is responsible for elevating Sprout’s brand position and driving customer acquisition, retention and growth through strategic, integrated marketing efforts. Jamie is passionate about the critical role social media plays across the organization and often speaks on customer experience, marketing strategy, consumer insights and brand strategy. Her insights and advice has been covered in media outlets including Forbes, Wall Street Journal, Inc., Bloomberg, and Entrepreneur and Adweek.
VP, Brand Strategy & Communications, Dataminr
Sehra Eusufzai is vice president of brand strategy, communications and content marketing at Dataminr, a global AI company based in New York. A versatile change agent and problem-solver, Sehra has delivered brand and revenue growth, client success, and culture change at technology, professional services and telecommunications companies in the US and South Asia. Previously, she held leadership roles in marketing, brand and communications at Openlink, IBM, and PwC. Sehra is an advisor to early-stage businesses such as Silicon Harlem and Overture, serves on the Board of Directors of Sapna NYC, and is an activity consul with InterNations. She earned a B.S. in Materials Science & Engineering from The Johns Hopkins University and an M.S. in Mass Communication & Journalism studies from the University of Denver.
Director of Marketing, Twitter
Diana Helander currently leads marketing for Twitter's Data & Enterprise Solutions team, which works with developers and enterprise solution providers. Twitter APIs support a wide array of third party solutions that help businesses and researchers tap into the vibrant, public conversation on Twitter. Previously, Diana led product and content marketing at two startups (Revinate and Lithium Technologies), and held various positions at Adobe, including leading go-to-market strategy and delivery for gaming, Flash, and Acrobat, as well as business development for enterprise solutions for financial services and manufacturing.
To learn more about the Twitter Official Partner Program, head to partners.twitter.com.