At Twitter, we have a history of studying how people use our service and then creating features to make what they’re doing easier. The Retweet, '@reply', and hashtag are examples of this. A few years ago we noticed people creatively stitching Tweets together to share more information or tell a longer story – like this. We saw this approach (which we call “threading”) as an innovative way to present a train of thought, made up of connected but individual elements.
Now, hundreds of thousands of threads are Tweeted every day! But this method of Tweeting, while effective and popular, can be tricky for some to create and it’s often tough to read or discover all the Tweets in a thread. That’s why we’re thrilled to share that we’re making it simpler to thread Tweets together, and to find threads, so it’s easier to express yourself on Twitter and stay informed.
We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time. You can continue adding more Tweets to your published thread at any time with the new “Add another Tweet” button. Additionally, it’s now simpler to spot a thread – we’ve added an obvious “Show this thread” label.
A few weeks ago, we expanded our character count to make it easier for people to fit what they’re thinking into a Tweet. But we know people also may want to serialize a longer story or thought, or provide ongoing commentary on an event or topic. That’s where this update to threads comes in! You’ve been using threads in creative ways like these for years – the ways and reasons to thread your Tweets are limited only by your imagination.
We’re rolling out these updates to everyone on iOS, Android, and Twitter.com in the coming weeks. Make sure to update your app to check it out. Also, thank you – threads are a nod to the creativity of the Twitter community. Tweet us what you think!
Did someone say … cookies?