72% of followers likely to purchase after following an SME on Twitter

By ‎@BarryCollins‎
Thursday, 27 February 2014

From sandwich shops to software providers, SMEs in the UK tell us that they’re working hard to gain more followers on Twitter. Of course, they want to know what impact it could have on their business.

To gain deeper insight we conducted research with *Market Probe International. The research found that as many as 72% of SME followers are likely to go on and purchase from the business after following it on Twitter.

The research also found that SME followers are more likely to be engaged, become advocates and recommend a company to their friends. 

To show the full value of a follower and their journey from follower to fan we’ve put together this infographic. Take a look to see how an individual follower can quickly lead to many more happy customers and brand advocates.

72% of followers likely to purchase after following an SME on Twitter

*Market Probe International surveyed 500 people over age 18, across several verticals in the US and UK, who currently follow small businesses on Twitter.