How brands tweeted as Wimbledon played out

By Gordon Macmillan
Wednesday, 9 July 2014

With more than six million Tweets sent over the course of the Wimbledon fortnight, SW19 provided another action-packed sporting spectacle in what has been a huge summer for sport on Twitter.

Novak Djokovic (@DjokerNole) took the men’s title, beating Roger Federer (@rogerfederer) and there were one million Tweets about it. (See how the world lit up with Tweets in this interactive map.) Sadly it wasn’t Andy Murray’s year, as he crashed out of the tournament earlier than expected, as did Rafa Nadal.

Here are some of the top Tweets and how brands played along with the tournament.

As Novak Djokovic celebrated:

Only a few days earlier, the news came that British tennis fans had been dreading:

The Duchess of Cambridge’s reaction summed up how the nation felt:

A positive note from Murray’s sponsor @adidastennis:

Some encouragement and a play on words from @Tesco:

And some backing from elsewhere:

While others were quick with the jokes, @paddypower noting Murray’s expression:

A reminder from @PizzaExpress, that 2014 had not been a golden year for British sport:

Murray’s mum is working on the next generation for Robinson’s:

While we couldn’t watch Murray win, several brands showed competitions are a sure fire way to get strong engagement:

There’s still more World Cup to come and a summer of music as well. Spotify nicely combined the two:

And a reminder that a great sentiment can achieve a great response: