How brands tweeted during the #WorldCupFinal

By Gordon Macmillan

The World Cup was a global event that sparked an equally global conversation, and every moment of the tournament played out on Twitter. As Germany took on Argentina and beat the South Americans in the final, the match generated a massive 32.1 million Tweets, and set a new Twitter record of 618,725 Tweets per minute (TPM).

Throughout the monthlong celebration of football in Brazil, brands were part of that conversation. Here’s how a few of them tweeted around the World Cup Final itself.

With the stage set for a huge night, many brands sent their best wishes:

And whatever the result, it was clear to some who the real winner would be:

To underscore the game’s global appeal, many shared this image:

This World Cup has seen competitions aplenty, and the final was no different:

As with any sport, statistics are something fans love to pore over:

His team might not have won, but Messi had his own prize:

As the game finished many offered their congratulations to Germany, from gaming and ‘The king of Beers’:


To the nation’s airline:

All that was left after the match ended was to say thank you and to celebrate. With Tweets from the World Cup ball itself:

To the men who kicked it:

And finally, summing up what winning the World Cup can mean to a nation: