Video has today become the most effective way to reach your audiences on Twitter. It’s impactful, memorable and drives high levels of engagement. That’s why we’ve seen video take off on the platform, creating a new world of opportunities for brands.
Here are five reasons why you should be using video on Twitter more.
- Video on Twitter happens on mobile
Mobile video is changing everything and in particular, the way we consume video. It means we can watch anytime and anywhere, and because of mobile, video can also be created, watched and shared more easily than ever before.
Twitter is a mobile first platform and content on Twitter has always been mostly consumed on mobile. As many as 93% of video views that happen on Twitter happen on a mobile device.
- Video on Twitter gets shared
Videos spread like no other content type out there because its content that people like to engage with. On Twitter, we see that video is the most shared media type. In fact, Tweets with videos are 6x more likely to be Retweeted than Tweets with photos and 3x more than Tweets with GIFs.
- Native video on Twitter works
Brand and video messages thrive and break to consumers more quickly and effectively on Twitter than traditional premium sites.
Consumers said that video ads on Twitter were perceived to be more relevant, less intrusive and drove higher favourability when embedded within Twitter’s native feed, compared to similarly skippable ads on publisher sites. This relevancy also made those ads feel less jarring.
- You can spark conversations with video on Twitter
At Twitter we are always looking at ways to help people engage with content in fun and creative ways that allows them to move from passively consuming video to interacting with it in deeper, more personal ways.
That’s why earlier this year, we launched a unique format on Twitter called Conversational Ads. It includes call-to-action buttons with customisable hashtags, which encourage people to share a brand’s content with their followers. Each shared Tweet is powerful because it drives earned media for a brand at no extra cost, resulting in higher ROI.
- Go Live with video on Twitter
Live video is exploding and creating new opportunities for brands as storytellers. We’ve seen that with our live streaming app Periscope, which provides an experience that democratises video for all of us, not just professional content creators.
Periscope is increasingly popular with brands wanting to create a live conversation with their customers by streaming events or key moments.