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Gordon Macmillan


Head of Editorial, Twitter EMEA

Events Twitter at #MWC18 - This is what happened

With significant launches from a host of big brands, #MWC18 has been another mobile and tech extravaganza. Throughout it all people have been turning to Twitter. Here's what happened this year.

Research #MWC18: Be what’s happening - Research: Twitter and mobile phone users

As #MWC18 is well underway, new research highlights some of the ways that this audience uses Twitter and that includes how they follow and interact with brands.

Events Be What’s Happening: Twitter at #MWC18

The Internet of Things, AI, 5G and video will be some of the hot topics at this year’s Mobile World Congress as tech brands converge in Barcelona. Twitter will be there sharing insights and updates.

Best Practices From Swords and sandals to Britney Spears: 7 creative wins on Twitter

In this month’s creative roundup we have campaigns from @skyatlantic, @HSBC and @virginatlantic among others that show how brands are making great use of the variety of video products on Twitter.

Best Practices #TwitterForLeaders: Keith Weed on why Twitter is critical for executives

The CMO of the Unilever had been named as the world’s most influential CMO. He is also a very active on Twitter and thinks it is critical for business leaders to be on the platform.

Best Practices #TwitterForLeaders: @EE’s Marc Allera on how he finds Twitter invaluable
Best Practices Lucky Generals’ Andy Nairn on why creative leaders need to be on Twitter
Best Practices #TwitterForLeaders: Blackett on how Twitter enhances MediaCom’s business

Karen Blackett’s an OBE and, this week name Chancellor of Portsmouth University, as well as being chairwoman of of MediaCom UK. We spoke to her about how Twitter enhances her agency’s business.

Best Practices #TwitterForLeaders: GroupM’s Pattison on why CEOs should be on Twitter
Research How Twitter can help brands during Black Friday and Cyber Monday
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