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Gordon Macmillan


Head of Editorial, Twitter EMEA

Best Practices From Swords and sandals to Britney Spears: 7 creative wins on Twitter

In this month’s creative roundup we have campaigns from @skyatlantic, @HSBC and @virginatlantic among others that show how brands are making great use of the variety of video products on Twitter.

Best Practices #TwitterForLeaders: Keith Weed on why Twitter is critical for executives

The CMO of the Unilever had been named as the world’s most influential CMO. He is also a very active on Twitter and thinks it is critical for business leaders to be on the platform.

Best Practices #TwitterForLeaders: @EE’s Marc Allera on how he finds Twitter invaluable
Best Practices Lucky Generals’ Andy Nairn on why creative leaders need to be on Twitter
Best Practices #TwitterForLeaders: Blackett on how Twitter enhances MediaCom’s business

Karen Blackett’s an OBE and, this week name Chancellor of Portsmouth University, as well as being chairwoman of of MediaCom UK. We spoke to her about how Twitter enhances her agency’s business.

Best Practices #TwitterForLeaders: GroupM’s Pattison on why CEOs should be on Twitter
Research How Twitter can help brands during Black Friday and Cyber Monday
Best Practices Halloween Opportunities for Brands on Twitter
Best Practices From the catwalk to the big crisp vote: 8 Creative wins in September

From September, we have campaigns to share from the worlds of tech, mobile, retail and FMCG brands including work from @Walker_Crisps, @Burberry, @johnlewisretail, @Apple and @marksandspencer.

Events As #TheApprentice returns, Lord Sugar talks to Twitter

As #TheApprentice returns to @BBCOne, we spoke to @Lord_Sugar about how he uses Twitter as a CEO, his friendship with @piersmorgan and how he likes to live Tweet along with the show.

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