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Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

Best Practices #BrandsTalkTwitter - #GOT and adventures in threads with @ICRC

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the @ICRC team.

Best Practices #BrandsTalkTwitter - How Twitter became a huge part of ITV’s #Peston

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the team behind @itv’s week

Best Practices #BrandsTalkTwitter ⁠— UKTV the voice of the network

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to @UKTV about its strategy

Research Twitter unveils groundbreaking study into its audience

Twitter has unveiled a first of its kind research study into understanding its audience in the UK. The study uncovers the communities that thrive on Twitter and drive conversation, and looks at how br

Best Practices #BrandsTalkTwitter ⁠— How Greggs’ cheeky tone of voice paid off

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we have @greggs.

Best Practices #BrandsTalkTwitter ⁠— @paddypower

In a new series, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we have @paddypower who share some insights about they u

Best Practices #TwitterWorks: 8 Creative wins in November

This month we have great examples of creativity from brands including Jaguar, Tesco, Sega, John Lewis, Netflix and McDonalds.

Best Practices Smashed it: 10 creative campaigns we loved in October

From gaming to TV and cars and tech, here are @TwitterMktgUK’s top 10 creative campaigns for October.

Best Practices How to launch your campaign on Twitter

These six steps are how you launch your campaign on Twitter using and win. From First View, to Custom Emoji, Promoted Trends, Sponsorships, Niche creators and Video Website cards.

Best Practices Smashing it in September — 6 creative wins on Twitter

In our creative roundup for September, we have great examples of brands using video to land their message, as well as others making excellent use of polls and chatbots.

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