Best Practices

From #TheWalkingDead to #JigsawMovie: 8 creepy creative wins on Twitter

By Ciara Brady
Tuesday, 7 November 2017

October means Halloween! At this time of year, we see brands getting all creative and spooky with their campaigns. Some of our favourites included @Fanta_GB’s #Fanta13thFloor amazing VR activation and the return of the TV show “The Walking Dead”. We’ve lots of other great campaigns to share with you this month, so read on to find out more.

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@PlaystationUK

Kicking us off is the launch of the latest version of Playstation’s classic racing game, Gran Turismo Sport. Keen to make a splash with gamers on the platform, @PlaystationUK took over Twitter for a day with a Promoted Trend and an ace First View video that looked back on 20 years of the fan favourite game. Those early 2000 clips had us all nostalgic. Coupled with the Twitter takeover, @PlaystationUK also gave fans the chance to win a copy of the game with a Retweet to Win competition.

 

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@adidasUK

Twitter’s Like to Remind feature offers brands a compelling way to notify people about upcoming opportunities. In its latest campaign, @adidasUK used it to build excitement around its #SPEEDFACTORY campaign where users have a 24-hour window to buy new shoes.

 

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@BudLightUK

We’ve got another strong example of a First View campaign for you this month, this time from @BudLightUK. This brand knows that people on Twitter love to chat about new TV ads - so it took to Twitter to give an exclusive sneak peek of its new spot. If you haven’t seen it yet, check out the video below. We especially loved the catchy, tongue in cheek jingle. Nice work @BudLightUK.

 

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@hmunitedkingdom

To launch its latest collaboration with designer brand @Erdem, @hmunitedkingdom used a Tweet to Unlock card to give Twitter fashion lovers the chance to take a sneaky and exclusive look at the new collection. A Tweet to Unlock card is a great way to generate conversation around your brand. It makes fans on Twitter very happy as they get the chance to get a first look at your content. @hmunitedkingdom also teased the new collection with this lush video directed by the one and only Baz Luhrmann. Ok, H&M we’re ready to give you our money now - take it all, please.

 

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@LionsgateUK

Ooh, we love a scary movie here at @TwitterUK so imagine our delight when we saw this new trailer from @LionsgateUK for the release of #JigsawMovie. This movie is big news for horror fans on the platform and @LionsgateUK made it easy for them to nab their tickets early by using a Video Website card. The card directed Twitter users to a ticketing website where they could check the latest showtimes and buy tickets.   

 

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@Fanta_GB

Fanta went big this Halloween with its creepy #Fanta13thFloor. An immersive and interactive VR video campaign - Twitter users were invited to head over to a dedicated URL on the Fanta website to watch the video featuring scary looking dolls and a terrifying puppet concierge. Frankly, we’re still having nightmares. Fanta took over the Halloween conversation on Twitter with a First View video and a Promoted Trend. Another significant element of this campaign is that Fanta teased the content all through October to build suspense around the campaign.

 

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@FOXtvUK

TV Fans rejoice! The walking dead is back on our screens! If like us, you love to see brands use the full palette of Twitter products in their TV launch campaigns, you won’t be disappointed with @FOXtvUK. First up, it used a Promoted Trend on the day the show returned to our tellys. Whatsmore, a Retweet to Unlock competition gave excited fans the chance to access an exclusive scene from the show. The Retweet to remind card proved to be a handy way of letting forgetful folks know that their favourite programme was back while a Conversational card allowed fans to get involved in #TheWalkingDeadUK conversation. On top of all this, @FOXvUK had another special treat for fans on Twitter with a brilliant 360 Q&A with the stars of the show. Phew! You #TheWalkingDeadUK fans are well looked after.  

 

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@eBay_UK

And finally, how could we let October pass without a mention of the final of “The Great British Bake Off” on @Channel4? This year all round action woman @SophieFaldo took the crown. @eBay_UK was there using the opportunity to showcase its baking offering and influencer @JayTAT2. You can also check out how other brands got involved in the #GBBOFinal conversation in our Twitter Moment here.

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@ciar_ra

Ciara Brady

‎@ciar_ra‎

Editorial Manager, Twitter EMEA

Only on Twitter

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