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Best Practices

From the catwalk to the big crisp vote: 8 Creative wins in September

By Gordon Macmillan
Thursday, 19 October 2017

September was a strong month for creativity on Twitter. Some of our favourite campaigns took us live to London Fashion Week with @Burberry, @johnlewisretail gave us immersive 360 views of its new home collection, and @Walker_Crisps asked fans to rally and vote to save their favourite snack. We have plenty more to share besides from the worlds of tech, mobile, retail and FMCG brands.

@Walker_Crisps

The #ChooseOrLose campaign put the passion of crisp lovers to the test via a Twitter Conversational Video ad. @Walker_Crisps asked fans to vote to save their favourite flavour or risk losing them. Can you imagine losing Salt and Vinegar flavour @Walker_Crisps? Nor can we. The thought is almost too much to bear.

 

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@KitKat

An amusing and interactive use of video here from @KitKat. All you had to do was get Lady Liberty to catch the Kit Kat. A great way to drive engagement and get people to spend time engaging with a new product launch. It proved hugely successful driving more than 3.6M views.

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@Apple

September might signal the end of Summer, but there are many fabulous things about the month, and one of those is, of course, the arrival of new @Apple products. This year @Apple did not disappoint with the launch of the Apple X and Apple 8, beautifully displayed here through the latest exciting Video format: the Twitter Video website card.

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@Burberry

This year at London Fashion Week, @Burberry again turned to Twitter. For its #BurberryShow, it used Twitter to broadcast its September 2017 show live. It was a perfect use of our Heart to Remind feature: When a user ‘liked’ the Tweet, they received a notification alerting them to tune in on Twitter.

 

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@Surface_UK

We love this use of a Twitter Moment for Windows Surface (@Surface_UK). It proved to be an ideal way to introduce people on Twitter to the different features and specifications of the latest Microsoft Surface laptop.

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@VOXI_UK

The new youth mobile network VOXI (@VOXI_UK) from Vodafone used Twitter to ensure its star-studded launch event was as inclusive as possible. It built anticipation with a teaser video and then live-streamed the event on Periscope on the big night. This allowed Twitter users to watch performances by the likes of @DUALIPA and @LiamPayne.

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@johnlewisretail

As part of a major push for the John Lewis home range, the brand used Twitter 360 video to allow people to immerse themselves in everything that it has to offer. It’s a powerful and engaging way to grab people’s attention and offer them the chance to really look around at all the different products that are on offer.

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@marksandspencer

Marks & Spencer is one of many brands that is now running In-Stream video ads on Twitter. This six-second spot for @marksandspencer achieved a strong performance. It shows how effective In-Stream video ads can be when connected with the right partner.

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@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

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