Best Practices

#TwitterForLeaders: Blackett on how Twitter enhances MediaCom’s business

By Gordon Macmillan
Tuesday, 14 November 2017

For our second #TwitterForLeaders post, we spoke to Karen Blackett (@Blackett_kt), the chairwoman of MediaCom UK, and an inspirational figure within the UK media industry who was this week named Chancellor or the University of Portsmouth.

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She talks about how she uses Twitter as a businesswoman and how it enhances @MediaComUK as an agency. As well as using Twitter as a communication channel, @Blackett_kt spoke about how it helps her with issues she is passionate about, such as diversity. She also shared some of her top recommendations for people to follow.

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We kicked off our #TwitterForLeaders series last week with the Chief Transformation Officer at WPP Group, Lindsay Pattison (@lindsaypattison), one of the most senior people working within @WPP. That interview helped spark a conversation about how Twitter can be a great tool to connect with other influential and amazing women on the platform.

 

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2 Tips for business leaders

Last week we shared our first two tips focusing on how business leaders can use Twitter to Humanise their brand and Amplify announcements. Our second two tips look at how Twitter can play a role in helping executives listen and respond to customers; and secondly, how Twitter can be used to celebrate networks and colleagues. 

1. Listen to your customers and respond.

Using Twitter to show you are listening to your customers and acting on what they suggest can be incredibly powerful. These kinds of Tweets are a great way to show that your brand is engaged in a conversation with customers. Two good examples here from Brian Chesky‏, the CEO of @Airbnb, and Sir Richard Branson.

 

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2. Celebrate your network.

Reinforce your connections with colleagues and influencers by Tweeting about your collaboration, or sharing congratulations. It’s an easy way to tip your hat to a partner, and to give your followers a peek at the circles you move in.

Here Sebastian James, the CEO of Dixons Carphone, and Tony Fernandes, Group CEO of Air Asia and Queens Park Rangers' chairman, take time to congratulate and praise staff.  

 

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@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA