Best Practices

Lucky Generals’ Andy Nairn on why creative leaders need to be on Twitter

By Gordon Macmillan
Tuesday, 21 November 2017

Over the last couple of weeks we talked about why business leaders should be on Twitter in our #TwitterForLeaders series. This week we’re focusing on leaders in the creative industry. We spoke to Andy Nairn, one of the founders of Lucky Generals, about why he values Twitter.

He talks about how he uses Twitter as a creative director and agency boss. He's a fan of how Twitter brings him closer to authentic voices around unfolding events and how for him it's a unique way of having a very direct relationship with people -- whether that's customers, suppliers or journalists.

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2 Twitter Tips for business leaders

In our previous #TwitterForLeaders blog posts we've offered a number of Twitter tips focusing on how business leaders can use Twitter. Our tips have included how to Humanise your brand, Amplify announcements and celebrating your network. This week we look at how business leaders can use the platform to "inspire and influence" and recommend great reads and content to their followers.

1. Inspire and influence

Let your followers know about the causes and ideas that inspire you. It’s another way to humanise your brand, while supporting what you care about beyond your brand.

Sage CEO Stephen Kelly and Antonio J Lucio the global CMO at HP are both well practiced at using their Tweets to inspire and connect with their followers. Here both of them share a message about gender equality.

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2. Recommend good reads

Hit upon an interesting article? Share it with your followers. Billionaire, and Bloomberg CEO, Michael Bloomberg and Satya Nadella‏, Microsoft CEO, know just how to do that.

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It’s that easy. So give it a try, and keep an eye on the Twitter Marketing UK blog and @TwitterMktgUK for more inspiration. In the coming weeks, we’ll be featuring more Q&As interviews with some of the best C-level Tweeters we know.

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@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA