Marketing
Get ready for #Eurovision2018: a look back at the numbers for 2017
By
Thursday, 5 April 2018
A dancing gorilla (Italy), a fusion of hip-hop and yodelling (Romania), and the act that performed from separate moving treadmills (Sweden).
These were just some of the acts that inspired 11.5 million Tweets across Eurovision2017.
It goes to show that there are two things you can rely on at Eurovision. Outrageous acts and a huge conversation around the event on Twitter.
So in the run-up to #Eurovision2018, we'll look at last year's event and remind ourselves what we could be in for on 12 May.
Over the course of last year's final in Ukraine, there were around 8 million Tweets, of which 1.4 million came from the UK.
But the event is more than just the final. Across the whole week, including the semi-finals, the event attracted around 11.5 million Tweets.
Despite being over 60 years old, Eurovision has done a great job keeping in with young audiences.
Globally, the biggest demographic to engage around Eurovision on Twitter were the under-25s.
Unsurprisingly, in the UK the most mentioned individual was UK entry Lucie Jones with 58% of the voice.
There was a much wider spread in terms of national hashtags. Here the UK again came out on top but it was closely followed by Croatia, Portugal and Sweden.
Popular retweets came from everyone from @JK_Rowling who backed Portugal, to @SPACELESBIANS. The latter created a gallery that included the dancing gorilla from Italy, which received over 6,600 Retweets.
But the most-shared Tweet came from influencer Dan Howells with nearly 22,000 Retweets.
For many, Eurovision ranks with major birthdays and weddings as the best excuse for a party. This is something retail brands have been quick to captalise on.
It is worth remembering the event stretches across the week. Indeed, the semi-finals are regarded by some as the more entertaining by some Eurovision connoisseurs.
So, time to stock up, throw a party, and put on those glad rags. Just make sure it’s not a gorilla outfit - that’s so 2017.
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