In December, together with MoPub we announced we’d begin testing MoPub’s programmatic native ads platform with mobile app developers. After four months of testing and gathering feedback, today we’re pleased to announce the global launch of native ads for all publishers.
Not only are native ads a significant improvement for publisher monetization in general, but users engage with these ad formats at a higher rate than the desktop-era banners and interstitials which are so prevalent in mobile apps today. Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.
We’re excited to fully release this native ad capability to the many thousands of publishers who are using MoPub’s monetization and app discovery platform.
For more information about this offering, check out this post on MoPub’s blog.