New analytics homepage and quick promote now available

By ‎@buster‎
Tuesday, 10 March 2015

Today, we’re simplifying the Twitter Ads experience with the ability to promote Tweets directly from your profile.

We know how important it is to monitor what content is resonating with your followers in order to amplify it to a wider audience on Twitter. That’s why we recently launched quick promote, a fast and easy way for small and medium-sized businesses (SMBs) to get their best content in front of more potential customers.

Now, we’re making it even simpler and faster by bringing quick promote directly to your Twitter profile.

Here’s how to get started with quick promote in your Twitter Ads account:

  1. Select a Tweet to promote. Find your best-performing Tweets using your account home dashboard (more on that below).
  2. Choose a budget. We’ll provide an estimate of the total number of engagements you’ll receive.
  3. Watch people engage with your Tweet in real time.

Find your top Tweets, followers and mentions with account home
To help you identify your top Tweets to promote, starting today you’ll see a new homepage on analytics.twitter.com that we’re calling account home. Use account home to quickly view a summary of all your account activity, including:

  • how many times you’ve Tweeted
  • how many people have seen your Tweets, visited your profile, mentioned your @username or followed your account
  • how many times people have shared links to your site (if you use Twitter Cards)
  • your top Tweets and followers with the largest network in any given month

Use this information to quickly share your best content with a wider audience, engage with your most influential followers, or as a starting point to do a deeper dive into your account performance.

With account home, our business can quickly get an overview of what’s working for us, and potentially create more content around what’s resonating with our audience.

— Mark McKnighteCommerce & Marketing Director, @RockCreek

 Here’s what @RockCreek’s account home page looks like:

New analytics homepage and quick promote now available

Tweet analytics on twitter.com and account home are now available to all advertisers globally. We will be making quick promote available on twitter.com to all SMB advertisers in the coming weeks. Visit our help center to learn more about quick promote and account home.