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Best practices

Give it up for the winners of the first annual #TwitterAwards

By Jayanta Jenkins
Friday, 11 November 2016

Saying that we’re happy to announce the winners of the first #TwitterAwards is a huge understatement. These awards recognize the marketers, the idea people, the innovators and the creators all over the world who work tirelessly to create ingenious campaigns. The winners taking home trophies are simply the best of the best.

Here are the five campaigns taking home gold awards. Congrats to all the winners!

#LIVE award: Ready. Set. Race
Brand: @NASCAR
Agency: @Ogilvy

@NASCAR set a record for the largest social media spike in history; it was all about fast cars and faster thumbs.

Credits: Ogilvy & Mather, NASCAR

#CREATIVITY award: #LiveIntheMovies
Brand: @Airbnb
Agency: @TBWAChiatLA

During Oscars weekend,@Airbnb outpaced paid TV advertisers in both conversation and reach, showing just how effective it can be to create culture instead of just chasing it.

Credits: Airbnb, TBWA/Chiat Day

#CUSTOMER award: @AppleSupportLaunch
Brand: @Apple

The live nature of Twitter enables @AppleSupport to respond to customer inquiries, pick up conversations with customers at any time, and incorporate rich media into responses to provide help when and where people need it most.

Credits: Apple

#SCALE award: Dear Media
Brand: @Dove
Agency: @Razorfish

@Dove empowered users to confront media #sexism toward female athletes by Tweeting back at publishers with #MyBeautyMySay messaging during one of the world’s largest sporting events.

Credits: Mindshare, Edelman, Vayner, RESN, Opentopic, NXTE, Prodigious, Niche

#IMPACT award: Hungerithm
Brand: @SnickersAU
Agency: @clemengerBBDO

Hungerithm monitored the mood on Twitter, adjusted the price of a Snickers bar accordingly and delivered more than 30 million earned media impressions during its five-week campaign.

Credits: Clemenger BBDO Melbourne, Mars Chocolate Australia, CHE Proximity, Jacky Winter Group, FINCH

For a complete list of winners, their campaigns, and the secrets behind their wins, check out marketing.twitter.com.

Congratulations to all the winning campaigns and to the people who came up with the brilliant ideas behind them. We’re proud this all unfolded on @Twitter.

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@Jayanta

Jayanta Jenkins

@Jayanta

Global Creative Director, Twitter

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