In May, we announced that the 2017 #Promote Innovation Challenge would highlight marketing solutions leading the industry in three categories: Content + Creative, Video, and Ad Tech. We were blown away by the quality and diversity of entries and faced the difficult task of selecting just three finalists in each category to move forward toward the $100,000 cash prizes.
We think of our partner ecosystem as an extension of our own product team, working collaboratively to make marketing better on Twitter. Each of the selected finalists’ products address critical advertiser needs and create opportunities for brands to powerfully engage Twitter’s global audience.
Last week, we invited all nine finalists to @TwitterNYC to meet with the Twitter team and cap off the 2017 #Promote Innovation Challenge with live presentations. Each finalist had eight minutes to present their solutions before a live audience and a judging panel of Twitter’s key executive decision makers.
The 2017 #Promote Innovation Challenge judging panel included: Matt Derella (VP, Sales), Gui Ribenboim (VP, Global Client Solutions), Silvia Manak (Sr. Director, Corporate Development), Jen Prince (Sr. Director, Media & Entertainment), Wook Chung (Director, Product Management), and Bobby Grasberger (Sr. Manager, Brand Strategy).
2017 #Promote Innovation Challenge Finalists
Content + Creative
WINNER: Social Native
Social Native's content engine enables brands to generate high volumes of content on demand. Their creative optimization platform utilizes cutting edge technologies to help companies predict content relevancy and performance.
Curalate's Showroom turns any paid or organic Tweet into a shoppable, personalized storefront in seconds, in order to help marketers drive more qualified site traffic & revenue from Twitter.
Conversable is the enterprise conversational intelligence platform for launching automated chat bots and voice bots.
VidMob is a global platform that connects Twitter marketers to a network of expert video creators available, on demand. They offer the fastest, most cost efficient way to produce a large volume of high performance video ads.
Animoto's online video builder makes it easy for anyone to create powerful and professional videos. Marketers around the world use Animoto to turn content they already have into high-performing videos that stand out in a video-first world.
Vidsy is the new way to create. Powered by a disruptive tech platform and harnessing a new generation of creators, Vidsy help's the world's leading brands create quality video ads at scale.
AIRTRACK is a leading provider for geo location services in Japan. The collaboration between Twitter and AIRTRACK has a big impact against the shift to digital of promotional budget.
Activate audiences designed to engage and convert using real insight about real people through a combination of customer intelligence and 4C’s proprietary data science.
Always On Campaigns connects campaign management and data insight by automating the process of audience identification, ad sequencing, and optimization. Advertisers can create a relevant sequence of ads in a unified workflow to guide consumers down the funnel based on their conversions on and off Twitter.
Congratulations to our 2017 #Promote Innovation Challenge winners: Social Native (Content + Creative), Vidmob (Video), and Cyberagent (Ad Tech)!
As we close out #Promote2017, we’d like to thank our partners for their innovative contributions and continued partnership. We’re excited to continue to work together to find creative solutions for marketers on Twitter.