Best practices

The brands that won this year’s #SuperBowl

By Stacy Minero
Monday, 6 February 2017

Twitter lights up during live moments and the Super Bowl is when attention shifts to the platform unlike any other live moment. This year, fans sent more than 27.6 million Tweets globally about #SB51 during the live telecast on @NFLonFOX(including pre- and post-game conversion).

Brands and consumers flock to see “what’s happening” on the field, during the halftime show stage and, of course, those highly anticipated commercial breaks. During these moments of relevance,Twitter is the best way to connect to people’s passion and there’s never been a better creative canvas to drive conversation at scale.

Below are the brands that stole the spotlight during this year’s Twitter Ad Bowl, ranked by Twitter chatter:

This Tweet is unavailable
This Tweet is unavailable.

And here are some of their Tweets from the night:

This Tweet is unavailable
This Tweet is unavailable.

There are a million reasons to love #Joanne, but here’s one more: a ✒️️ CD #ForTheFans. RT for #Entry #PepsiHalftime

Pepsi™

@pepsi
This Tweet is unavailable.
This Tweet is unavailable.

Many brands leveraged Twitter as part of an integrated strategy to amplify their campaign and encourage conversation.From brands engaging directly with competitors to making social statements, here are a few examples of how they kept the conversation going.Until next year, happy Super Bowl!

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

Never shoot a live Super Bowl commercial when you’re hungry. #SB51 #SNICKERSLive

SNICKERS®

@SNICKERS
This Tweet is unavailable.
@sminero

Stacy Minero

@sminero

Head of Content Planning, Twitter

Only on Twitter