Events

Twitter announces winners of first-ever #BrandBowl

By Ryan Oliver
Sunday, 4 February 2018

This year’s game certainly kept everyone’s attention until the very end, both on the field and during each commercial break. From Bud Light’s now infamous #DillyDilly (and now timely #PhillyPhilly), to Toyota’s inspiring #StartYourImpossible, to the celebrity-filled #AskAlexa, to the #TideAd being literally everywhere - the campaigns we saw were creative, moving, and of course, humorous.

Fans around the world turned to Twitter to talk about #SB52, and the ads were certainly not missing from the conversation. We are pleased to recognize the brilliant campaigns that kept the conversation going on Twitter with the winners of our first-ever #BrandBowl52.

 

 

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#MVP: Brand with the highest percentage of all brand related Tweets during #SB52. 

Pepsi took home the W with their #ForTheFans throwback ad and their #PepsiHalftime Twitter strategy.

https://twitter.com/pepsi/status/959159273694543872

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#Blitz: Brand who drove the highest velocity of most Tweets-per-minute. 

Doritos & Mountain Dew rushed the competition together with their co-branded ad, and with some help from Peter Dinklage and Morgan Freeman.   

https://twitter.com/MountainDew/status/958358852197548037

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#QuarterBack: Brand with the most Retweets on a single Tweet during #SB52.

Jurassic World’s new trailer made amazing plays.

https://twitter.com/JurassicWorld/status/960294384049651713

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#Interception: Brand without a national TV spot that drove the highest % of brand conversation.

Ally Bank stole the show with their interactive game that literally made it rain green all over your feed.

https://twitter.com/Ally/status/960297257768767488

 

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We are also honoring brands that received the highest percentage of all in-game brand conversation versus category competitors.

See the winners in each vertical and their winning creative below! 

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And here are more of the most memorable moments of the #BrandBowl, including brands Tweeting at each other in response to the ads, a live stream of the Budweiser Clydesdales, Pringles calling out Kevins everywhere, a TV spot put together entirely via social submissions by Kraft and MoonPie using Twitter to share their ad concepts that didn’t quite make it on air . . .

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Congratulations to all the winners!  And be sure to tune into tomorrow’s BuzzFeed News’ AM to DM at 10:00 AM ET where we will be discussing the winning campaigns. Until next year!  

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@ryno

Ryan Oliver

‎@ryno‎

Director of Brand Strategy, US and Canada