Company

How the 2018 #AusOpen served up aces on Twitter

By Olly Wilton
Sunday, 28 January 2018

The #AusOpen aced it again in 2018 on and off the court, with emotional final victors in the men’s and women’s sides of the tournament, and raising the bar again for the Grand Slams on Twitter.

The women’s final went the distance in three sets, with @CaroWozniacki defeating world number one @Simona_Halep to claim her first ever Grand Slam victory. With the win, @CaroWozniacki reclaims the number one ranking.

This Tweet is unavailable
This Tweet is unavailable.

In the men’s, the GOAT @RogerFederer withstood an epic five set battle against @cilic_marin ‏ to claim an extraordinary 20th Grand Slam title.

This Tweet is unavailable
This Tweet is unavailable.

After winning the #AusOpen, @RogerFederer gave an emotional thanks to everyone involved and teared up as he held the trophy aloft, watched on by another of tennis’ all-time greats, @rodlaver.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

Beyond the tournament champions, the #AusOpen always delivers a surprise star. This year saw the arrival on the big stage of @HyeonChung, the first Korean men’s player to reach the semi-finals of a Grand Slam before sadly succumbing to injury. To celebrate his success, he joined Twitter during the tournament, so give his shiny new account a follow now!

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

This heatmap shows how the world lit up with Tweets during @HyeonChung win over @DjokerNole.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Local fans also had a victory to cheer, as Aussie @DylanAlcott defeated world number one David Wagner (@wagnertennis) to win his fourth consecutive #AusOpen wheelchair quad singles title.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Here are the five most-mentioned women’s players during #AusOpen 2018, from start to finish:

This Tweet is unavailable
This Tweet is unavailable.

And these are the most-mentioned men’s players over the two-week tournament:

This Tweet is unavailable
This Tweet is unavailable.

This year, Twitter delivered better access than ever before, with @AustralianOpen live streaming two daily 90 minute behind the scenes and preview shows to give Twitter users a unique look at what goes on away from centre court.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Tennis fans could also stay in touch with the best of the #AusOpen wherever they were in the world by simply Retweeting or Liking a Tweet from @AustralianOpen to receive a Moment with the best Tweets from the biggest names in the world of tennis. Here’s the Moments review of the #AusOpen finals.

This Tweet is unavailable
This Tweet is unavailable.

The local Australian broadcaster, Channel 7 delivered amazing on-court highlights and behind the scenes access for fans in Australia via @7Tennis.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

With the first Grand Slam of the season setting the standard again, the torch is now passed to the French Open (@rolandgarros), @Wimbledon and the @usopen, all of which always put on a great show.

The final word, as always, goes to the victors:

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

See you in Melbourne next year!

This Tweet is unavailable
This Tweet is unavailable.
@ollywilton

Olly Wilton

‎@ollywilton‎

Partnerships Manager, Twitter