Twitter is bursting with local creators from all around the world. They use our global platform to invite their fans to #SeeEverySide by experiencing and exploring their community and creativity through their eyes. Creators and influencers have a special connection with their followers on Twitter, and play a key role in showing the world #WhatsHappening wherever they are.
Back in 2016, Twitter India celebrated local creators and users with a week-long live showcase called #EveryCharacterMatters. This year, on 10 August, we’re going global and making #EveryCharacterMatters bigger and better, by launching the world's first creator-based video relay featuring more than 24 hours of continuous content from 40 creators across 10 countries and 14 cities!
The #EveryCharacterMatters video relay begins on 10 August on top of the iconic Sydney Harbour Bridge, before moving on to Melbourne, Tokyo, Singapore, Jakarta, Mumbai, Bangalore, Chennai, London, Sao Paulo, Toronto, New York, Mexico City, Denver and Vancouver.
The creators that use Twitter are diverse, have a range of passions and interests and use Twitter to connect with audiences and communities all over the world. This means that the content created for #EveryCharacterMatters will be as diverse as the talent taking part, and will range from musicians collaborating with their fans on their next track, creators showing the world what makes their city special, expression about important issues through spoken word and, live Q&As.
Aussie creators include:
Thanks to the real-time nature of Twitter and Periscope, you’ll be able to interact with all of the creators taking part live on Twitter! Here’s what some of the amazing creators involved are saying about being part of the first global Twitter video relay, and why Twitter is a great place for creators.
Community and collaboration play a huge part in my life and Twitter has to be the easiest way for a creator and an audience to really interact. Being part of #EveryCharacterMatters is a way to unite the global community, share inspiring, bite-size, content, and make new friends around the world. I love video, especially the instant connection created with LIVE, so I’ll be heading to Taronga Zoo overlooking Sydney Harbour to show the world some cuddly Koalas and some other friendly animals, on Twitter.
Twitter is a great platform for musicians because it lets us speak directly to our fans, which is so important for an artist.Twitter is honest and it's the platform where everyone can speak their mind. I love that people tell me what they think about my music and performances directly. I can't wait to be a part of the #EveryCharacterMatters fun. I’ll be answering fan questions and have a few surprises up my sleeve, so make sure to tune in!
To help add a little colour to your Tweets about the creator video relay, we’re also introducing a new Twitter emoji. Tweeting an #EveryCharacterMatters emoji is simple. Just use the hashtag #EveryCharacterMatters, and this cool emoji will automatically be added to your Tweet.
The EveryCharacterMatters action all starts at 12pm AEST on Thursday 10 August with @tomjaywilliams taking us to the top of the Sydney Harbour Bridge live and ends in Vancouver at 2:30pm PT 10 August with @SassePhoto sharing a pre-eclipse solar telescope broadcast. To make sure you don’t miss a thing, check out the dedicated Periscope channel and follow this list of Twitter accounts that will be creating or sharing the #EveryCharacterMatters fun!