Events

#MarriageEquality: How Australia took to Twitter to say YES

By ‎@AlexGreenwich‎
Monday, 23 October 2017

The Australian marriage equality postal survey is one of the most significant events in our recent history. We never asked for this survey but, once it was certain it would progress, what we needed to do was clear: equip every Australian with the facts about the vote and ensure every Aussie that believed in equality posted their Yes vote.

Today, we are launching a marriage equality emoji on Twitter to give Australians a new way to show their support for the campaign and increase the visibility of support for marriage equality in these crucial final weeks.

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The emoji will appear on any Tweets using the hashtags:

  • #EqualityCampaign
  • #MarriageEquality
  • #VoteYes
  • #PostYourYes
  • #PostYes
  • #YesForEquality

Since 1 August, marriage equality has been the most-discussed political issue on Twitter in Australia.

Twitter has been a vital platform to facilitate Australians having millions of conversations about marriage equality during the postal survey. Through Twitter, people have shared stories of hope for an Australia that truly celebrates fairness and equality for all. For so many who have poured themselves into campaigning, it has been a place to unite as a community and offer the messages of hope, positivity, and fairness that characterise our campaign.

Twitter has also been an important network to share information and ask questions — like how Aussies overseas can post their vote and what date you need to post your survey by if you want to be certain it will reach the ABS in time (that’s the 27 October).  

Crucially, it’s helped connect a community of Australians that all want the same thing — equality.

If you take a look at the Tweets with people sharing pictures posting their yes, what you’ll see is an inspiring display of our country’s diversity. There are politicians, celebrities, Australians from rural communities, Australians living overseas, an astounding range of ages, and a pretty impressive splash of creativity. There  is no one face of equality.

Most Retweeted #postyouryes Tweets

 

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In this final week, it’s more important than ever to remind our friends and communities to post their yes vote. Complacency is one of the biggest threats to the campaign. Everyone’s say counts. Everyone’s yes vote matters. So get out there and have a conversation — Tweet at your mates who might not have made it to a post box yet, ask your family if they’ve voted.

Continue to share your stories that move, inspire, and challenge your community. Let’s get it done.

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