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Strap in! F1 starts Sunday on Twitter

By Jonathan Harley
Saturday, 25 March 2017

This Sunday on 26 March, the Formula 1 season kicks off at the Australian Grand Prix,#AusGP, and Twitter is your first destination for breaking news, exclusive updates and live conversations on and off the track.

Formula 1 will be sharing videos all day via their @F1 Twitter account for racing fans looking to get the inside scoop. These clips will be complemented by infographics, showcasing key stats about the Grand Prix:

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The teams are using Twitter to bring their fans closer to the action than ever before. Both Red Bull (@redbullracing) and Mercedes (@MercedesAMGF1) will be sharing exclusive videos and interviews with drivers:

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The drivers have been getting in on the Twitter conversation too. Favourite to take out the championship, Ferrari’s Lewis Hamilton (@LewisHamilton), will be streaming parts of the weekend live via his account all weekend, while conversations about him included his first-ever #F1 race at the @AusGrandPrix10 years ago:

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Our own local hope, Daniel Ricciardo (@danielricciardo) holds the hearts of a nation in his hand. After recently reaching the 1-million follower milestone on Twitter, we’ll see if his trademark smile off the track leads to a podium finish on the track:

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Twitter has ranked the drivers in terms of Twitter mentions over the last year - how close will this be to the final standings?

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Here are the most followed racing teams you’ll see this weekend. Will they reward their followers with a win?

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Ahead of the #AusGP, these are the most-followed drivers on Twitter - will it be a match for the starting grid on Sunday?

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Anticipation has been building at the track all week and now it’s reaching a crescendo, with the race scheduled to start at 0500 GMT on Sunday. Follow all the teams, officials and drivers on Twitter now, so you don’t miss any of the action!

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@jharleyaus

Jonathan Harley

‎@jharleyaus‎

Head of News, Twitter Australia