Year on Twitter: 2017 in Live Video

By Christopher Doyle and ‎@M_JP‎
Monday, 11 December 2017

Twitter is where Canadians come to find out #WhatsHappening across the country and around the world. In 2017, live streaming video content was a big part of that experience with top personalities, media outlets and everyday Canadians broadcasting their stories and taking the opportunity to #GoLive to the planet.

Here are some prime example of how Canadians are harnessing the power of live video on Twitter.

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Canadian Prime Minister Justin Trudeau (@JustinTrudeau) set the pace early in January 2017 when he became the first sitting world leader to broadcast live via Periscope 360. This took place during a town hall event in Calgary with more than 195,000 viewers watching on Twitter as Trudeau took questions from Canadians.

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TVO’The Agenda (@TheAgenda) also made history in January 2017 when it became the first Canadian TV program to simulcast on Twitter. Five nights a week, viewers can enjoy the latest in Ontario current affairs discussion and discourse, courtesy of host Steve Paikin (@spaikin) and guests.

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With the retirement of Peter Mansbridge (@petermansbridge), 2017 was a year of evolution for The National (@CBCTheNational), the flagship news program of the CBC. A revamped version of the program debuted on November 6, 2017 with CBC making all episodes available live via Twitter at 9:00 p.m. ET each night.

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Many other top Canadian broadcasters including CP24 (@CP24), Global News (@globalnews) and The Weather Network (@weathernetwork) regularly used Twitter to live stream video in 2017 to keep Canadians engaged and informed.  

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In June 2017, the Canadian Football League (@CFL) became Twitter’s first-ever content partner worldwide to debut a program taped live at a Twitter office. #CFLThisWeek, a lively half-hour magazine program hosted by Brodie Lawson (@BrodieLawson) and three-time #GreyCup champion Davis Sanchez (@DavisSanchez) with guest appearances by CFL’s Max Rosenberg (@maxmillien), was viewed by more than 1,000,000 football fans during its inaugural season.

We also hosted the press conference to announce the 14th commissioner of the CFL Randy Ambrosie (@RandyAmbrosie). The event was attended by dozens of top Canadian sports media and live streamed exclusively on Periscope.

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There was a wide range of other original Canadian sports content that live streamed on Twitter in 2017. Other highlights from recent months include:

  • Exclusive live coverage and race action from the Scotiabank Toronto Waterfront Marathon (a broadcast that attracted more than 164,000 viewers)
  • Professional lacrosse action from teams including the Toronto Rock (@TorontoRockLax) and Saskatchewan Rush (@SaskRushLAX)
  • Live golf action from the RBC Canadian Open (@RBCCanadianOpen).
  • Exclusive 360 video from the Canadian soccer (@CanadaSoccerEN)
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2017 was also a year of Canadians firsts from the world of entertainment. Twitter Canada worked closely with our longtime partner MUCH (@MUCH) on pair of unique global live streams programs.

The first was an exclusive pre-show for the 2017 Much Music Video Awards (#MMVAs) featuring a number of emergent Canadian creators and MUCH personalities. The second was SIDES (@SIDES), an original social-first series feature lively commentary from Canadian Millennials, talking about key news issues and social trends of the day.

 

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Our #BlueRoom in Toronto was once again home to many unique live stream broadcasts in 2017, tackling import topics with plenty of sharing and discussion.

A small sample of guests who broadcasted from the #BlueRoom in 2017 include:

Keeping follow @TwitterCanada to keep tabs on the latest Canadian live stream programs and broadcasts.

 

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@chrisdoyle

Christopher Doyle

‎@chrisdoyle‎

Head of Sports, Twitter Canada