Twitter Canada announces several new premium video content deals

By ‎@leannekgibson‎

Twitter is where Canadians come to get the latest content and conversation for news, sports, entertainment and lifestyle.

In recent years, premium video has become a key part of the Twitter experience for millions of Canadians. With this in mind, we are pleased to announce several new content deals with top Canadian publishers. These streaming partnerships were unveiled today in Toronto as part of our first-ever #TwitterFronts event.

"We’ve seen a strong appetite for Canadian content streaming on Twitter and are impressed by the depth and quality of content Canadian publishers put on the platform every day," said Twitter's Global Head of Content Partnerships Kay Madati (@KayMadati). "With this new slate of publisher deals, everyday Canadians on Twitter will have a fresh array of new content options and for brand and agency partners, we’ll be offering new opportunities to tap into what’s happening on Twitter.”

New programming announced during the #TwitterFronts event include the following from top Canadian and global media partners:

ENTERTAINMENT & LIFESTYLE

The 2018 iHeartRadio MMVAs (Bell Media - CTV/MUCH): Fans get the experience of a lifetime by putting themselves as close as humanly possible to their favourite artists and celebrities at the 2018 iHeartRadio MMVAs (#MMVAs). Past MMVA performers and presenters include: Shawn Mendes, Taylor Swift, The Weeknd, Gigi Hadid, Kanye West, and many more.

ET Canada: #TrendingTonight (Corus Entertainment): From the stars of ET Canada (@ETCanada) comes a twice-weekly roundup of the biggest news in entertainment. From the most talked about celebrities, hot topics and breaking news, audiences have the opportunity to share their voice and join the online conversation in real-time.

Food Network Canada: #OneDirtyDish (Corus Entertainment): This series features celebrity chefs from the Food Network Canada (@FoodNetworkCA) creating a deliciously easy weeknight meal all in one pot using ingredients selected by Twitter’s audience.

NEWS

BetaKit: BetaKit (@BetaKit) is Canada’s only publication dedicated to what’s new and next with Canadian startups and tech innovation. Partnering with Twitter Canada in a first of its kind opportunity, BetaKit is introducing custom video sponsorship for three original series: We are Tech, Future of Technology and AI in Canada. This is an exciting space for Canadians interested in learning more about tech here in Canada, and or companies and brands growing and supporting the sector.

In addition, here are some top global news deals available to Canadian audiences:

  • Bloomberg - TicToc, the first and only 24/7 global news network streaming exclusively  on Twitter
  • BuzzFeed - AM to DM daily morning show on Twitter, airing weekday at 10:00am ET
  • Cheddar - Streaming the latest in business and tech news each weekday on Twitter, filmed live from the New York Stock Exchange (NYSE)

SPORTS

Golf Canada: Premium highlight clips and content from the RBC Canadian Open (@RBCCanadianOpen), the CN Canadian Women's Open (@cpwomensopen) and more, featuring top players and personalities from the golf world.

Homestand Sports: Homestand Sports (@homestandsports) is a media company producing live events and original digital media content across many major sports. Twitter will broadcast live streams from 30 of Homestand's top events from the popular Pitch Talks (baseball), Puck Talks (hockey), Footy Talks (soccer/football) and Hoops Talk (basketball) series featuring top athletes, media personalities and pundits.

National Hockey League Players Association (@NHLPA): Get to know your favourite player with the "In The Locker Room" feature plus original "NHLPA Playoff Performer of the Night" video features during the Stanley Cup Playoffs.

Tennis Canada: Behind-the-scenes video clips and content from Rogers Cup events in Toronto (@rogerscup) and Montreal (@CoupeRogers), featuring top male and female tennis stars from across the globe.

New docu-series from Canadian Olympic speedskater Samuel Girard: This exclusive series will document his life, in training and in-between events, as he experiences it all with his girlfriend, Kasandra Bradette, herself a world-class speedskater.

In addition, here are some top global sports deals available to Canadian audiences:

  • Formula 1 - Exclusive post-race content, featuring highlights, analysis and interviews with top racers and personalities
  • Major League Baseball - Highlight packages and original programs for the MLB All-Star Game and postseason
  • NFL - Clips and content during marquee primetime matchups
  • PGA TOUR - Live action from tournaments during the 2017-18 PGA TOUR Season, including the RBC Canadian Open
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