Inside the 2018 Toronto Blue Jays on Twitter

By Christopher Doyle
Thursday, 29 March 2018

Major League Baseball (@MLB) teams across North America are set to take the field this week as the 2018 baseball season gets underway. North of border, the Toronto Blue Jays (@BlueJays) have returned with a cast of new faces, returning favourites and one of pro sports’ most dedicated fan bases on Twitter.

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New for 2018: Tweeting #BlueJays will unlock a custom Blue Jays emoji all season long as fans from across Canada chat up the Jays. Our research shows that baseball is an incredibly popular topic with Canadians on Twitter:

  • 80% of Canadian Twitter users are interested in baseball (43% higher than non-users)
  • 68% of Canadian Twitter users who are baseball fans have followed along on Twitter while watching baseball
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Early in the 2017 season, the @BlueJays became the first Canadian professional sports team to cross the 2,000,000 follower mark on Twitter. At the time, they were only the second @MLB team to hit that milestone, having subsequently been joined by three other team accounts.

Here are the Top 5 most followed teams in Major League Baseball:

  1. New York Yankees (@Yankees)
  2. Chicago Cubs (@Cubs)
  3. Toronto Blue Jays (@BlueJays)
  4. Los Angeles Dodgers (@Dodgers)
  5. Boston Red Sox (@RedSox)

Here are the Top 5 most followed professional sports teams in Canada:

  1. Toronto Blue Jays (@BlueJays)
  2. Toronto Maple Leafs (@MapleLeafs)
  3. Toronto Raptors (@Raptors)
  4. Montreal Canadiens (@CanadiensMTL)
  5. Vancouver Canucks (@Canucks)
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The @BlueJays added a number of players over the offseason, adding to the deep roster of Jays you can follow on Twitter.

Here are some “new for 2018” @BlueJays you can follow on Twitter:

  • Curtis Granderson (@cgrand3)
  • Danny Espinosa (@dannyespinosa_3)
  • Jacob Petricka (@jacobpetricka)
  • John Axford (@JohnAxford)
  • Randal Grichuk (@RGrich15)
  • Tyler Clippard (@TylerClippard)
  • Yangervis Solarte (@Solarte26)

Granderson is also the third most followed active @BlueJays player on Twitter

  1. Josh Donaldson (@BringerOfRain20)
  2. Marcus Stroman (@MStrooo6)
  3. Curtis Granderson (@cgrand3)
  4. Kevin Pillar (@KPILLAR4)
  5. Russell Martin (@russellmartin55)

Keep tabs on Twitter for all the baseball reaction and fan reactions around the 2018 #BlueJays.

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