London Fashion Week is taking the capital by storm, as some of the hottest labels in the fashion world showcase new collections on the catwalk.
This season, fashion fans can get even closer to the action on Twitter, with designers tweeting behind the scenes views and sharing Vine videos. Highlights from the shows are also updated in real-time on a dedicated #LFW Twitter events page.
Matthew Williamson (@MWWorld) used six-second Vine videos as the centerpiece of their #MatthewMagnified campaign, zooming in on the intricate detail of key looks and giving followers a closer view of the collection than even those sitting in the front row:
Iridescence worthy of the Northern Lights, sequins degrade down this organza dress #MatthewMagnified vine.co/v/br9xETa5WdL
— Matthew Williamson ( @MWWorld) February 17, 2013
Vine also brings @TopShop followers backstage for a sneak peek before the show:
Backstage at #Topshop Unique #aw13! #lfw vine.co/v/br2LaTVLwMT
— Topshop ( @Topshop) February 17, 2013
The British Fashion Council (@LondonFashionWk) shares a unique perspective from Marios Schwab - starting with backstage make-up before the show and ending with the finale - all in just six-seconds:
Known for his ‘seductive little dresses’ see the prep & final looks at Marios Schwab AW13 #LFW vine.co/v/brYZt3rVqtO
— London Fashion Week ( @LondonFashionWk) February 17, 2013
And today, Burberry (@Burberry) will be live-streaming their show through a Tweet for the first time:
So happy to invite you to watch our show streamed live on Twitter, think it’s the 1st time it’s been done! #LFW - CB twitter.com/Burberry/statu…
— Burberry ( @Burberry) February 15, 2013
The brand is also inviting followers to tweet with the hashtag #madefor to receive personalised images of their own bespoke nameplate, which can be stitched into the linings of coats and bags. Models will also be tweeting their makeup looks before they hit the runway with the #BeautyBooth hashtag.
It’s not just about the designers, of course. Celebrities and journalists are also using Twitter to share their perspective from London Fashion Week. The Telegraph’s @HilaryAlexander posted this picture:
Dame Vivienne leads her models down the catwalk at finale of VW Red Label #LFW twitter.com/HilaryAlexande…
— Hilary Alexander ( @HilaryAlexander) February 17, 2013
And industry insider @alexa_chung posted this snap of herself after a busy few days:
Happy Fashion Week everybody! Feeling FRESH. ??? twitter.com/alexa_chung/st…
— alexa chung ( @alexa_chung) February 17, 2013
And Victoria Beckham (@VictoriaBeckham) shared this exclusive pic of herself alongside other fashion royalty:
Donatella,Diane,FrancaWhat a wonderful evening @ londonfashionwk Thank u@Woolmark,congratulations Christian Wijnantsx twitter.com/victoriabeckha…
— Victoria Beckham ( @victoriabeckham) February 17, 2013
No matter where you are during London Fashion Week - on the front row or watching from afar - you can tune in to Twitter to follow the action, with designers and industry insiders bringing fans unique perspectives from the hottest shows as they happen.