People across the world send millions of Tweets every day. They’re breaking news, sharing thoughts, highlighting their passions, and supporting each other all the time. If something has a million in one chance of happening, it could occur several hundred times a day on Twitter!
We know this means that it can be hard to keep up, and that’s the motivation behind our latest project, Moments. Here in the UK, we’re proud to be the first European country to roll out the service, and we pulled together a talented curation team whose sole aim is to bring you the very best of Twitter across the biggest and most fascinating topics.
Twitter is absolutely part of the national conversation in UK across everything from sports to TV to politics to local news and music. Previously you may have felt you could only keep up by following thousands of accounts; with Moments, we do that for you. And while a single Moment is a temporary follow, it’s a great way to find out about fellow users you might not normally connect with. It’s all about making it simpler and easier than ever before to get the very most out of Twitter.
How it works
Tapping on the new lightning bolt tab on your phone opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update this list. Looking for more? You can also swipe through to topics including “Entertainment” and “Sports” to find more stories.
Engaging with a Moment
Following a Moment
Moments are updated as new information or great Tweets become available. For stories that update very frequently — like live sporting events or awards shows where it’s critical to know what’s happening minute by minute — you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline. That way you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.
As with Tweets, a Moment can be shared anywhere. If you spot a Moment you love you’ll be able to share it across the world. Today, most Moments are assembled by our curation team, and some are contributed by partners like Premier League, Glamour magazine, The Sun, Have I Got News for You, VICE, Sugarscape, Food Network, Sky News, The Economist, Met Office, Popjustice, Global, Vevo, BT Sport, Empire, Sky Sports, STV, and Buzzfeed UK.
While we’re working with a small group of partners now, we plan to expand it. The Twitter community continually surprises us with their amazing storytelling and creativity, so we look forward to seeing new and exciting uses of Moments from more partners soon.