People flock to Twitter to get the latest on what’s happening in India and around the world, and the Union Budget 2017 was no different. We saw 720,000 Budget-related Tweets between January 30 - February 2, 2017. Here’s a snapshot of what people were saying about #Budget2017:
#BudgetForBetterIndia reforms old processes, empowers our human capital & aims to rejuvenate the economy.— Narendra Modi ( @narendramodi) February 1, 2017
Glad the government is upping investments in solar power.— Sorabh Pant ( @hankypanty) February 1, 2017
The sun is still the world’s cheapest power plant.#Budget2017
Big industry not happy: Wanted a corporate tax cut. But where is incentive for honest, tax compliant citizens like you and me? #Budget2017— Rajdeep Sardesai ( @sardesairajdeep) February 1, 2017
No big surprises in #Budget2017 .Some good corrective steps though but people who stood in lines during demonetisation were expecting more.— Sudhir Chaudhary ( @sudhirchaudhary) February 1, 2017
#Budget2017 Summing up. No shocks, no big moves, directionally right, not too populist, fiscally sensible, focused spending in growth areas— R Jagannathan ( @TheJaggi) February 1, 2017
Together with the Finance Ministry (@FinMinIndia), Ministry of Information and Broadcasting (@MIB_India), CNBC-TV18 (@CNBCTV18News), SBI (@TheOfficialSBI), as well as Bloomberg-Quint (@BloombergQuint), Twitter provided live updates from #Budget2017, showcasing the presentation of the Union Budget and initiated conversation amongst policy makers, influencers, journalists, opinion-makers, and the public in general.
This year, Finance Minister @ArunJaitley did two Q&As on Twitter, taking questions with the hashtags #MyQuestionToFM and #AskYourFM after the Budget itself, expanding the #Budget2017 discussion with the public and gathering feedback in real-time. @FinMinIndia also posted exclusive behind the scenes peek into the highly secretive process of the making of the #Budget2017 with an autographed picture of the Finance Minister @ArunJaitley via Twitter’s Challenger app as well as a video Teaser to the Q&A session.
In a first of its kind Twitter collaboration, CNBC-TV18 and SBI joined forces for the first-ever Amplify partnership in the news category for India, providing video highlights of #Budget2017 on the platform. The highly informative content approach featured #Budget2017 videos from CNBC-TV18 and pre-roll ads from SBI.
Apart from CNBC-TV18 and SBI, news partners including @BloombergQuint, @EconomicTimes, @TimesNow, @IndiaToday, @NDTV, @HtTweets, @IndianExpress, @The_Hindu, and @JagranNews — used Periscope, Twitter Polls, GIFs, Videos to build on established best practices like rich media live-Tweeting of the #Budget2017.
More than anything else, the #Budget2017 proved that when it comes to the intersection of news and government, Twitter continues to be India’s live connection to culture.
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