Events

How #CT17 played out on Twitter across the world

By Aneesh Madani

After 18 days of exhilarating cricket, we have a winner in the 2017 @ICC Champions Trophy (#CT17). Underdogs Pakistan (@TheRealPCB) have surprised everyone by winning the tournament, after entering the 8-team competition as the last ranked team. And their unexpected success helped generate a record-breaking 1.8 million Tweets for #INDvPAK in #CT17, the most for any one-day international!

And it wasn’t just the final that lit up Twitter, the entire tournament was abuzz with Tweets. Since the last Champions Trophy in 2013, cricket and Twitter have become even more intertwined and we saw this once again at #CT17. Compared to #CT13, #CT17 saw four times as many Tweets containing the official hashtag. Even the organizer of the tournament @ICC saw enormous growth, with their account’s follower numbers growing 4.75 times faster than it did during #CT13.

This Tweet is unavailable
This Tweet is unavailable.

A key part of these increases is also Twitter’s innovative integrations that gave fans a personalized experience, leading to a rise in conversation on the platform. For #CT17, Twitter teamed up with Nissan in an Amplify deal that let users watch match highlights directly in their timeline.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Fans were able to ask the winning captain a question post-match via #AskCaptain, and a select user was then given a personalized video response from the captain.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

There was an abundance of talent on display at the #CT17 and it was the finalists India (@BCCI) and Pakistan (@TheRealPCB) who made the biggest impact on the field and off it as well. Here’s a look at the names that made it to the Twitter XI (based on mentions during #CT17).

This Tweet is unavailable
This Tweet is unavailable.

While the Indian and Pakistani players formed the bulk of the Twitter XI, it was the clash between the two sides that generated the most amount of conversation on the platform. #INDvPAK was the most Tweeted about match in #CT17, and the one next in line was their group-stage encounter.

This Tweet is unavailable
This Tweet is unavailable.

While Pakistan won the tournament on the field, it was their counterparts India who seemed to have won more followers off it. A huge win though for Bangladesh, who generated so much conversation that they became the third most talked about team on Twitter in #CT17.

This Tweet is unavailable
This Tweet is unavailable.

And with another amazing cricket tournament over, we’ll leave the final word to the winning captain of #CT17.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
@aneeshmadani

Aneesh Madani

‎@aneeshmadani‎

Head of Sports Partnerships, Asia Pacific at Twitter