Twitter is what’s happening in the world of football and the FIFA U17 World Cup India 2017 is set to make history. For the first ever FIFA competition in India, FIFA has launched a new Twitter account @FIFAHindi to cater to football fans in Hindi, the most widely spoken language in the host country.
The @FIFAHindi account will offer fans real-time updates on the tournament, take them on a journey across all six venues, as 24 teams compete for one trophy. The account will also inform fans about important information related to their fan journey such as play-by-play updates, photos from the event, behind-the-scenes videos and share the very best of their user-generated content, as #FootballTakesOver in India.
At FIFA we are committed to further deepening our engagement with fans around the world, and enabling them to share their love of football. We are very excited and proud to create this new channel. We know Indian fans are not only excited about the FIFA U17 World Cup, but are huge supporters of the FIFA World Cup too. So we will be closely analyzing the success of this account over the next four weeks.
With the launch of this new Hindi Twitter account, FIFA is transcending the barriers of language, enabling even more people to access and share in the experience of the first ever FIFA event in India, so follow @FIFAHindi on Twitter or Twitter Lite at mobile.twitter.com and get set for a fun ride with the FIFA U-17 World Cup in India this October!