As the upcoming elections in the state of Gujarat capture the attention of the country, Twitter is the best place to see what’s happening in the state election and engage in conversations about political progress among citizens. In fact, Tweets related to the Gujarat Election increased 20% in the past month, indicating growing interest in state politics on the platform. As the nomination period ends and election campaigning kicks off, we're launching several initiatives for Indians to have their voice heard during the #GujaratElection2017, provide real-time updates on the campaign trail, and connect voters to politicians on the most important election issues.
To encourage people to vote and light up more conversations on the platform, we launched a special election emoji for the #GujaratElection2017.
Available now until 22 Dec 2017, the election emoji can be activated using the following hashtags in a Tweet: #चुनाव2017, #તમારોમુદ્દો, #મારું_ગુજરાત_મારી_સરકાર, #GujaratElection2017, #GujaratElection, #BattleforGujarat or #ElectionCaravan.
In addition, we're pleased to collaborate with ABP News (@ABPNewsTV and @ABPAsmitaTV) to bring more information about the #GujaratElection2017 to people across the state and India through Twitter and Twitter Lite (mobile.twitter.com). With the collaboration, ABP News will be producing more election-related news and information in Gujarati, Hindi and English on Twitter and Twitter Lite.
Twitter Lite is a data-friendly, mobile web experience that loads quickly on slower connections, is resilient on unreliable mobile networks, and accessible to anyone with a smartphone or tablet with a browser. The collaboration with ABP News endeavours to extend the reach of the news partner, ensuring deeper regional coverage for the Indian audience on Twitter, and making it easy for data-savvy consumers to access #GujaratElection content on Twitter Lite.
ABP News is a leader in election coverage in India - we are known for our credibility, content and innovation. We are a pioneer in innovative digital content in Indian languages; ABP News (leading National Hindi News channel) and ABP Asmita (leading Gujarati News channel) will reach out to newer audience through this exclusive collaboration with Twitter Lite.
To stay on top of the Gujarat Election, follow your favourite election hashtag, parties and candidates on Twitter today:
Election hashtags to follow:
Party accounts to follow (in alphabetical order):
Political accounts to follow (in alphabetical order):
Here’s a snapshot of the Twitter conversation about the #GujaratElection as the election campaigning begins: