Events

ICC & Twitter Light up Women’s Cricket World Cup With Captain Emojis

By Aneesh Madani

Cricket has a special place in the hearts of Twitter users around the world. Every single team and a majority of players at the Women’s Cricket World Cup are on Twitter and have been sharing in real-time from the UK. The ICC Women’s World Cup (#WWC17) between the top eight ODI nations launched over the weekend saw host England take on India in Derby. The tournament will bring together the world’s best cricketers for a month of high-class action and Twitter will the best place to keep up with and talk about it all as the teams battle to reach the finals on 23 July. 

From #AskCaptain to #TipOfTheDay, player and commentator video Q&As to emojis of the captains, fans will have a lot to look forward to on Twitter thanks to a raft of new integrations on the platform: 

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Twitter emojis for the 8 captains

In a global first for women's sport on Twitter, we’re introducing a Twitter emoji for each of the #WWC17 team captains. Here’s the relevant hashtag for each team captain:

●            Australia: #MegLanning

●            England: #HeatherKnight

●            India: #MithaliRaj

●            New Zealand: #SuzieBates

●            Pakistan: #SanaMir

●            South Africa: #DaneVanNiekerk

●            Sri Lanka: #InokaRanaweera

●            West Indies[1] [Office2] [3] : #StafanieTaylor

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Follow the teams and players on Twitter

For this #WWC17, all eight teams have their own women’s specific Twitter account. You can follow them all via this list. Many of the players are also on Twitter, and following them will be the perfect way to how they are navigating #WWC17. Follow them via this list.

 

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Twitter #WWC17 trophy emoji

Fans can add a little colour to the Twitter conversation around the Champions Trophy by Tweeting with #WWC17 and unlocking a new Twitter Emoji of the trophy.

 

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Twitter Q&As

The Women’s World Cup launch began with players like England captain Heather Knight using the Twitter Q&A app to do video Q&As with fans and there will be more such opportunities during the event.

 

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#TipOfTheDay

Using the exclusive Twitter Camera app every match day throughout #WWC17, one player will pass on a piece of advice to young women cricketers, topped off with a signature from that player!

 

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#AskCaptain

What better way to celebrate your team’s latest win than exchanging a Tweet with your captain?

That’s exactly what the ICC and Twitter will be offer fans with #AskCaptain; a chance to ask the winning captain a question after the match. Oh and the best part? A personalized video from the captain featuring their answer to the fan’s question!

 

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Personalized Q&As with commentators using #WWC17

Every match day, fans Tweeting with #WWC17 and tagging @cricketworldcup will have the chance to receive a personalized video reply from a commentator!

 

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Never Miss a Moment with Twitter Moment Recap

Who scored big? Who took the wickets? Who won the match? All of these will be answered in a single Twitter feature - Moments. Fans can also relive iconic #WWC17 plays thanks to Twitter Moments.

 

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We believe women’s cricket offers the sport its biggest growth opportunity and this edition of the ICC Women’s World Cup will be a turning point in the sport. We’re committed to growing women’s cricket and we’ve teamed up with Twitter to help fans discover and stay in touch with the accounts of our sport’s biggest superstars. We’re excited to be the first global sports federation to launch special Twitter emojis for captains of a global nation-v-nation event. We can’t wait to hear from and engage with our fans on-air and online through our initiatives using Twitter throughout the Women’s Cricket World Cup

Aarti Dabas

Head of Media Rights, Broadcast and Digital, ICC

‎@asd2301‎
@aneeshmadani

Aneesh Madani

‎@aneeshmadani‎

Head of Sports Partnerships, Asia Pacific at Twitter