Events

#SheLeadsIndia: Celebrating International Women's Day

By Keya Madhvani

Twitter is “What’s Happening” across the globe. Twitter strongly believes in giving a voice to women and men across the world to put forth their views, take a stand for what they believe in and the ability to see every side of the story. We saw more than 7.5 million Tweets about International Women’s Day #IWD coming in from all around the world.

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In honour of International Women’s Day, Twitter invited people to spotlight the women who inspire them with the hashtags #IWD, #InternationalWomensDay, #WomensDay, #SheInspiresMe and a special for India, #SheLeadsIndia, triggering a custom #WomensDay emoji that is available until 1st April 2017.

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This was the first time that Twitter partnered with digital video storytelling platform @SheThePeopleTV to launch a local hashtag #SheLeadsIndia for Indian women in leadership. Twitter also hosted a special #BlueRoom dialogue sessions live on Periscope on Women in Media and Women in Technology to mark the occasion. The Periscope broadcast had over 10,000 views within hours of its broadcast.

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https://twitter.com/TwitterIndia/status/839467817904779265

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The session comprised of two panel discussions with leading Indian women such as Mona Gandhi, Director of Growth, Airbnb, Shreya Mishra, Founder & CEO, Flyrobe, Nidhi Bisht, Creative Director, TVF, Aahana Kumra, Actor amongst others.

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The session concluded with a conversation with Indian comedian, Kaneez Surka (@KaneezSurka) and the writers of the All India Bakchod skit,”A Woman’s Besties”, and a live performance by Nirali Kartik of @maatibani LIVE from the #BlueRoom.

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While March 8th is the annual occasion of International Women’s Day, we also wanted to look back on the powerful conversations about women’s issues that have taken place on Twitter all year long. In 2016, there were 25% more Tweets about “feminism” or “women’s rights” (and translations of those phrases in 10 languages) than in 2015 — and so far this year, the conversation has almost doubled from the same time period last year.

Throughout the year, activists and citizens around the world have come to Twitter to discuss the issues women face in their communities, countries, and industries. In India, #IWillGoOut advocated for women’s safety when walking alone. #ActionsMatter is a movement in Canada dedicated to eradicating violence against women by empowering citizens to take a stand. In the US, hashtags such as #StopTransMurders and #WeJustNeedToPee draw attention to trans issues and the threats of violence they regularly face, while others such as #WhyWomenDontReport provide a space for women to speak about sexual assault. In Italy, #potreiessereio and #èoradichiederescusa have drawn awareness to violence against women; in Indonesia, #janganaturtubuhku speaks out against harassment of women based on what they’re wearing.

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With conversations like these, women around the world are joining together on Twitter to share experiences, challenges and successes. They are sharing what they want to see change and they are amplifying their voices to new audiences. Brands are also joining the celebration on Twitter.

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@keyamadhvani

Keya Madhvani

‎@keyamadhvani‎

Head of Music & Lifestyle Partnerships, Twitter India