Events

BiggBoss #BB12 Fantasy League on Twitter

By Keya Madhvani
Tuesday, 9 October 2018

Twitter is the best and fastest place to know what’s happening in the world of entertainment and to talk about it. Setting the trend for fan experiences that go beyond TV shows, Twitter today announced new integrations for the twelfth season of Colors TV’s (@ColorsTV) flagship show, #BiggBoss. As part of this collaboration, Twitter and Colors TV are introducing an interactive game ‘#BB12 Fantasy League’, a unique emoji to rally support for their favourite players, a weekly roundup ‘BB Breaking News’, exclusive video content and more.

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For the first time ever, fans will be able to participate in a special #BB12 Fantasy League on Twitter and earn points to redeem rewards. Here's how:

  1. Fans can create their own teams made up of real players from BB12's house to join the friendly competition. 
  2. Each team earns points based on the chosen players' performance in the real-life #BB12
  3. Special Trump Cards featuring player statistics, strengths/weaknesses and more will be Tweeted by @ColorsTV to help people evaluate the players better in the coming weeks.

The @ColorsTV team has developed a special Direct Message bot to help fans track where they stand on the Fantasy League leaderboard:

1. Tap on the "Message" or Direct Message (DM) sign on the @BiggBoss handle

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2. Click on Manage Team 

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3. Select your winning team 

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4. Win points based on your actions, and how well your selected team performs! 

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Join in and check out the friendly competition underway: 

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Keep up with the latest on BiggBoss #BB12 with @ColorsTV who will be Tweeting videos on a regular basis to showcase daily highlights and behind-the-scenes, along with Twitter Polls and Conversational Cards to engage with viewers and get to know their choices.

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With #BiggBoss being one of the most talked about shows on Twitter, we wanted to ramp up the engagement meter in a never-done-before way. We’re thankful to Twitter and look forward to how fans make the most of these integrations!

Sapangeet Rajwant

Senior Vice President - Marketing, Colors TV

@keyamadhvani

Keya Madhvani

‎@keyamadhvani‎

Head of Music & Lifestyle Partnerships, Twitter India