Events

@IPL 11 hits it out of the stadium on Twitter

By Aneesh Madani

After two months of thrilling action on the field, it was @ChennaiIPL who emerged victorious and lifted the Indian Premier League (@IPL) trophy for the 3rd time. They did it on their comeback to the league and in style with a clinical chase in the final.

Fans love Tweeting about #IPL and sent 18.8 million Tweets in 2018, a 100% rise in the number of IPL-related Tweets in 2017. In addition, the #IPLFinals 2018 was the most Tweeted finals ever in the history of the tournament recording over 1 million Tweets.

Cricket speaks your language on Twitter, and it showed with the launch of Indian language emojis that were used by the IPL franchises this year. #WhistlePodu #விசில்போடு topped the 2018 Twitter IPL Emoji Index by a mile, coming in 175% ahead of the next team.

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#CricbuzzLIVE

Fans were able to enjoy the #CricbuzzLIVE show that streamed live on Twitter every day, before during and after the matches during the entire season. There were 170 episodes of Cricbuzz LIVE that were streamed on Twitter. Every Saturday, fans also went to watch the live streams alongside a curated timeline of Tweets from which fans engaged in the cricket conversation. The expert panel of the show featured Zaheer Khan (@ImZaheer), Harsha Bhogle (@bhogleharsha), Gaurav Kapur (@gauravkapur), Michael Vaughan (@michaelvaughan), Simon Doull (@Sdoull), Joy Bhattacharjya (@joybhattacharj), Gautam Bhimani (@gbhimani) and Danish Sait (@DanishSait).

The show got rave reviews with fans Tweeting to show their appreciation for the analysis and humour.

 

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Star Sports #SelectDugout

Star Sports lit up Twitter during IPL with the #SelectDugout experience. Fans got the unique opportunity to have their questions answered via personal video responses from a chance to have their questions answered from a wide group of experts representing multiple nationalities including Brett Lee (@BrettLee_58), Scott Styris (@scottbstyris), Dean Jones (@ProfDeano), Anil Kumble (@anilkumble1074), Damien Fleming (@bowlologist), Darren Sammy (@darrensammy88), Graeme Smith (@GraemeSmith49), Kevin Pietersen (@KP24) and a host of other select experts.

Quite a few happy fans at the end of the season.

 

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ICONIC Tweets

With this, we close another IPL season. Here are a few of the most iconic Tweets to leave you nostalgic of the IPL fever.

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They came back and win! Chennai Super Kings gave their fans plenty to celebrate, and they spread their #yellove all across Twitter, making CSK the most talked about team in the IPL’s 11th season.

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The IPL may be over, but the cricket conversation continues on Twitter every day. Which tournament or series are you most excited about next?

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@aneeshmadani

Aneesh Madani

‎@aneeshmadani‎

Head of Sports Partnerships, Asia Pacific at Twitter