Events

#VanakkamTwitter: Celebrating the rise of South Indian entertainment

By Keya Madhvani

Over the years, the South Indian entertainment industry has drastically moved up to the forefront of online conversations, with millions of people turning to Twitter to find out what’s happening in the world of South Indian cinema. Of the top ten grossing Indian movies on 2017, 50% of the Tweets on Twitter were related to Tamil and Telugu films. In relation, Twitter hosted #VanakkamTwitter, a summit focused on the regional entertainment scene and its rise on Twitter, last week. As part of the summit, acclaimed film personality and superstar Kamal Haasan (@ikamalhaasan) spoke about his views on the evolution of social media and importance of Twitter and communication in today’s world.

Based on latest Twitter data, Kamal Haasan  (@ikamalhaasan) is ranked as the most talked about male celebrity in the Tamil film industry on Twitter from January - May 2018, followed by Rajinikanth (@rajinikanth), Suriya Sivakumar (@Suriya_offl), Prakash Raj (@prakashraaj) and Anirudh Ravichander (@anirudhofficial). 

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

In a candid chat, Kamal Haasan (@ikamalhaasan) shared with Dhivyadharshini (@DhivyaDharshini) how he joined Twitter and why he thinks the platform is critical. Kamal also took questions from Twitter with #AskKamalHaasan at the event. 

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Also present at the event was renowned film critic Baradwaj Rangan (@Baradwajrangan) who threw light on the evolution of Indian cinema from the South of the country and discussed the digital presence of South Indian cinema and celebrities on the platform.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
This Tweet is unavailable.

The summit also hosted a live performance by 7UP Madras Gig (@7UPMadrasGig) by Sony Music South (@SonyMusicSouth). As part of that, the new track, Raati, was launched by Santhosh Dhayanidhi (@DayaSandy) via live stream exclusively on Twitter.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

We are extremely excited to partner with Twitter for Madras Gig and to present a LIVE showcase for the 3rd single from this successful property. We at Sony Music India have been using Twitter aggressively to engage and communicate with music fans. As a leading label in the South, we have strategically invested in both Soundtracks and the Pop market and are seeing a massive growth opportunity for music from South India across all Digital platforms. We also believe the music consumption in South will increase to nearly 30% and we only see it growing from here-on.

Sanujeet Bhujbal

Senior Director Marketing, Sony Music India

Playing an important role in scaling up the engagement quotient, Twitter has been partnering with various South film organisations to deliver #OnlyOnTwitter experiences like special emojis that are triggered by regional hashtags,  with the most recent example being #Kaala-- that has generated over  7.2 million conversations on Twitter so far. The inaugural #VanakkamTwitter triggered online and offline conversations around the progressive outlook of South Indian entertainment, and was a huge success among speakers, partners, guests and the people on Twitter.

This Tweet is unavailable
This Tweet is unavailable.
@keyamadhvani

Keya Madhvani

‎@keyamadhvani‎

Head of Music & Lifestyle Partnerships, Twitter India