Events

12 million Tweets related to #AsianGames2018

By Maurizio Barbieri
Wednesday, 5 September 2018

The #AsianGames2018 in Indonesia have just ended and it played out on Twitter in a big way. Whether it was to celebrate victories, watch live matches analysis and commentaries, or to show support for athletes; people across Asia and around the world came to Twitter to see and share what’s happening with the event and to talk about it.

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The closing ceremony was also something to remember. From the amazing fireworks, athletes and volunteers parade, to performers by national and international artists; #ClosingCeremonyAsianGames2018 succeeded to amaze the world, generating 1.8 million Tweets related to the event.

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After 462  thrilling competitions from 40 different sports, we’ve compiled the numbers that illustrated the role that Twitter played since the event began on August 18.

Twitter became the platform where sports fans unite to share and find out what’s happening with Asian Games 2018. Fans share real-time updates from the courts in Jakarta and Palembang, as well as sharing enthusiasm while tuning in front of their TV or mobile devices. 

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The 2-week event generated 12 million Tweets, from the opening ceremony on August 18 until the closing ceremony on September 2. Here are the top Tweets during #AsianGames2018.

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Indonesia sent more Tweets than any other nation during the #AsianGames2018

Sports fans from different parts of Asia and around the world came to Twitter to talk about the event. People in indonesia sent more Tweets about the Games than any other country. Here’s a ranking of the countries who Tweeted the most:

  1. Indonesia
  2. India
  3. Japan
  4. Korea
  5. Philippines
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Fans sent more Tweets on the closing ceremony during the performance of famous KPop group @SJOfficial than at any other point during the event. The conversation peaked at around 9pm local time with more than 460,000 Tweets per minute.

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Badminton was the most-mentioned sports of the event. 

Among the 40 sports being contested, badminton was the most mentioned on Twitter. Here’s a ranking of the most mentioned sports during the 2-week event:

  1. Badminton
  2. Martial arts
  3. Wushu
  4. Field hockey
  5. Sepak takraw
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When something happens during the Asian Games, it happens on Twitter and hashtags have helped to galvanise some of the most important moments during the event. Here are the most used hashtags during the event:

  1. #AsianGames2018
  2. #AsianGames
  3. #EnergyOfAsia
  4. #SuperJunior
  5. #ClosingCeremonyAsianGames2018
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The conversation took place the past two weeks on Twitter. Check out the below Tweet Gallery with some of the interesting and viral Tweets from throughout the #AsianGames2018!

 

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@maurizio

Maurizio Barbieri

‎@maurizio‎

Head of Sports Partnerships, Southeast Asia