Events

Twitter announces new content partnerships for Thailand

By
Thursday, 30 August 2018

Twitter is the best place to see what’s happening in the world and to talk about it. Twitter today unveils premium live and in-stream video content deals at Digital Advertising Association Day (#DAATDay2018) in Bangkok; including collaborations with ONE Championship and WORKPOINT to advertisers in Thailand.

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Thailand is among the fastest growing audience markets in the world for Twitter. We are proud to introduce new live and in-stream premium video content to audiences and advertisers in Thailand and bring more Thai content to the world through Twitter.

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  • ONE Championship (@ONEChampionship) - ONE Championship is Asia’s largest global sports media property in history and the world’s largest martial arts organization. The prelims and first two bouts of the main card for every event available for streaming via @ONEChampionship. Since the beginning of this year, the livestreams of each bout has seen tremendous growth, with Thailand being one of the top countries for its viewerships. Along with live streams, fans can find highlights, athlete features, VLOGS, editorials and more via @ONEChampionship.
  • WORKPOINT (@workpoint_ent) - WORKPOINT Entertainment is a Thailand-based media company and broadcaster engaged in production of television programs such as game shows, sitcoms, variety shows and cultural shows. Content partnerships with Twitter will include highlight clips from their popular music reality TV shows such as The Mask Singer Project A (@mask_singer) and I Can See Your Voice (@icanseeth).
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In addition, attendees at DAAT were given an overview of the top trending content and conversations from Thailand on Twitter including #ThaiCaveRescue, Songkran Water Festival and KPop. Entertainment hashtags dominated the Top 10 hashtags list in Thailand and popular KPop group’s hashtag #Got7 took the crown. The Top 10 hashtags for Thailand in the past year include:  

  1. #Got7
  2. #เป๊กผลิตโชค (Palitchoke Ayanaputra)
  3. #Missuniverse
  4. #워너원 (WannaOne)
  5. #iheartawards
  6. #bambam
  7. #bestfanarmy
  8. #exo
  9. #bts
  10. #mtvema

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