Twitter today unveils premium live-stream and in-stream video content dels at the Internet and Mobile Marketing Association of the Philippines (IMMAP) Digicon event in Manila; including collaborations with major TV networks ABS-CBN and GMA Network; and martial arts organization ONE Championship, to advertisers in Philippines. The announcement expands the premium video content available on Twitter to advertisers in Asia Pacific and builds on extensions of existing global and regional content deals.
Philippines is among the fastest growing audience markets in the world for Twitter and the TV capital for us in Asia Pacific. We are proud to introduce new live-stream and in-stream premium, brand safe video content to audiences and advertisers in the Philippines, and bring more Philippine content to the world through Twitter.
Attendees at Digicon were introduced to the different ways marketers can “be what’s happening” on Twitter, starting with the live and in-stream video content partnerships available to advertisers in Philippines and the region. The partners that are collaborating with Twitter to create premium video content for advertisers include the following (full list of APAC partners available here):
In addition to the partnerships, Twitter also announced the launch of In-stream Video Ads. In-Stream Video Ads were designed to unlock incremental revenue for top publishers who want to monetize their videos on Twitter, while making it easier for advertisers to reach influential audiences and align with great content. Previously, In-Stream Video Ads were limited to the markets in which publishers are based, but in many cases, publishers have a global following. With this capability, publishers can now monetize their organic following outside of their home country.
Attendees at this year’s Digicon were also given an overview of the top trending content and conversations from Philippines on Twitter. A report by Global Web Index showed that Filipinos spend more time Tweeting about entertainment topics, with top interests in movies (54%) and music (68%). Which is why it is no surprise that entertainment hashtags dominated the Top 10 hashtags list in Philippines. From teleseryes, love teams, to KPop; Twitter has also become an avenue for people to connect with fellow fans and their favorite celebrities.
Also shared are the Top Filipino Celebrities (based on: number of Retweets, Likes, Quote Tweets, video views, and engagement rate):