Twitter is the best place to see what’s happening in the world right now and to talk about it, especially through premium video. Twitter today unveils over 50 premium video content collaborations, bringing hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to the platform. FMA Indonesia, FOX Sports Asia, NBC Universal, Network 18, NET TV, Red Chillies Entertainment, Sony Music, Stadium Astro Malaysia, and VICE Media are among the partners that Twitter will collaborate with to bring new content to audiences in Asia Pacific and opportunities for APAC advertisers. The announcement expands the premium video content available on Twitter to advertisers in Asia Pacific and builds on extensions of existing global and regional content deals.
At the TwitterFronts event in Singapore, we presented the content partnerships to brand and agency partners in the region. They were joined by guest speakers including Christine Fellowes (@ChristiFellowes), Managing Director, NBCUniversal, Avinash Kaul (@avikaul), COO, Network18, Shanna Murady, CCO, FMA Indonesia, CK Lee, VP Of Sports Content, Astro Malaysia, Binda Dey (@bindadey), Head of Marketing, Red Chillies Entertainment, Talina Cruz (@talinacruz), Senior Manager, Digital Marketing & Visual Content, Sony Music, and Serene Lee, Head of Sales, VICE, among others.
Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetization strategies. Asia Pacific is accelerating growth for Twitter. Our unique and strategic value proposition that positions Twitter as a complement, not competitor to traditional media companies, has delivered great success and we seek to drive forward with more live stream and premium video content partnerships in the region.
Video continues to be an important way to stay informed and engaged on Twitter, especially for the younger millennial audience in Asia Pacific. Building on the success of our premium video content launch at All That Matters last year, we are proud to expand our live stream and video highlights programming that is brand safe and will appeal to the audience and advertisers in APAC. The move strengthens Twitter’s presence and partnerships in the region, sharing with the world what’s happening right now in Asia Pacific and for global audiences to talk about it.
New live stream and video highlights content partnerships announced on stage include the following (full list available here):
NBCUniversal International Networks are delighted to be bringing NBCU's global partnership with Twitter to life across Asia. Kicking off our partnership in the region, the E! People’s Choice Awards represents a wonderful opportunity to engage with pop culture fans across Asia. As the only award show that truly reflects the power of the people’s vote, E’s partnership with Twitter truly demonstrates the perfect opportunity for brands to forge deeper, more meaningful connections with their consumers.
Indonesian sports fans practically live on Twitter and as premium sports license holder, partnering with Twitter has been a no-brainer decision. During the 2018 FIFA World Cup, Twitter enabled us in delivering high quality content quickly with visible engagement and a high impact. Our World Cup highlights was a success for us and our sponsors and we are looking forward to extend this partnership for the next seasons of Champions League and Europa League.
Network18 is delighted to strengthen its partnership with Twitter. With India’s largest news network in its fold, Network18 today reaches out to 670 million television news viewers through 20 news channels in 15 Indian Languages. Its array of digital properties reach 32 million news consumers on the internet . With our massive reach and Twitter's real-time conversational capability, this collaboration sets a benchmark proposition for prospective advertisers and business partners. We believe that this partnership will amplify the digital reach of a brand or idea to the next level of visibility and engagement.
The partnership with Twitter is an exciting opportunity for VICE to reach even more audience across the region, pairing the power of the platform with our unique storytelling ability to lend a voice to the young people of Asia.