Twitter is What's Happening in Southeast Asia

By Arvinder Gujral

Hello, Halo, Sawasdee, Selamat, Ni Hao! Today is an exciting day for us as we’re showing the world that Twitter is growing and we had a strong start to 2018! The international markets are powering our company’s growth and the Southeast Asian region is leading the way. From entertainment like Aldub and KPop, to sports like Liga Satu and One Championship, to cultural moments like Songkran to Ramadhan, Twitter is the best way to see what’s happening in Southeast Asia and to talk about it. Coupled with a growing millennial Internet population and an emerging business and tech hub, Southeast Asia is a region brimming with growth opportunities the world needs to pay attention to. Today, we’re excited to introduce our new Southeast Asia blog designed to provide a snapshot of what’s happening in the region as it happens on Twitter. Here’s a quick roundup of highlights over the past few weeks to get you started:

Avengers in Singapore, live on Twitter #AvengersSG

While it’s not a country that necessarily needs saving, Singapore went wild when Marvel Avengers superstars Robert Downey Jr (@robertdowneyjr), Benedict Cumberbatch, Karen Gillan (@karengillan), and director Joe Russo (@russo_brothers) visited Singapore earlier this month. Fans on Twitter who were not able to make it to the red carpet event in person were treated to the live stream of the experience on the platform grossing over 316,000 video views.

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Thailand’s Kpop fans top Soompi #TwitterBestFandom Award

A different kind of fan experience on Twitter, KPop stans around the world were able to show their support for their favourite bands with the Twitter #BestFandom Award at the Soompi Awards this year. The Awards garnered over 42 million Tweets and fans from Thailand emerged as the most fervent supporters of KPop in the region.

 

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Over 28 million Tweets on teleseryes  #LaLunaSangre in the Philippines

Teleseryes (TV drama series) have always been a big conversation driver on Twitter in Philippines. May it be drama, romance or the supernatural, Filipinos are hooked on these daytime/night-time shows where they share in the characters’ ups and downs, in their victories and their defeat. #LaLunaSangre was the #1 most talked about teleserye in Philippines last year. Ever since the show premiered in June of 2017, it had generated 28.8 million Tweets. During its final #LaLunaTheFinalBattle episode, the show soared to the top of the Philippines’ Top Trends with more than 1.4 million related-Tweets.

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Special Twitter emoji for Songkran Water Festival in Thailand

Celebrating the New Year in Thailand, Twitter added to the fun-filled Songkran Water Festival with a special emoji featuring the country’s national animal - the elephant - making a splash. The Songkran emoji has been Tweeted over 5 million times.

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Kartini Day in Indonesia celebrating women empowerment on Twitter

As a public platform that allows users to share and search for information, Twitter is utilized by many Indonesian women to share, inspire, and empower each other’s voices. In celebration of #HariKartini, we have launched a special emoji, which can be used until April 27. This is the first Indonesian national figure to have her own emoji, which can be activated by including these hashtags in Tweets.

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Searching for Indonesia’s football super fans (#FansTerbaik) using Twitter Lite

In Indonesia, more than half (53%) of Twitter users are sports enthusiasts who actively talk about their passion. So, we’ve collaborated with @infosuporter, a popular football community that aims to help unite all soccer fans clubs around the nation, to launch a Twitter Lite campaign to find #FansTerbaik (Super Fans) in Indonesia! To be eligible to win special football merchandise from Twitter and @infosuporter, users only need to creatively express why they are the ultimate football fans in a series of Tweets using the #FansTerbaik hashtag via Twitter Lite.

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Bloomberg and Twitter introduce TicToc in Asia at #Emerge2018

Deep diving into B2B marketing trends, Twitter hosted #Emerge2018 to over 200 marketers in our Singapore office. Bloomberg’s International Managing Director for Bloomberg Media Group, Parry Ravindranathan (@parryravi), and Head of Digital for Asia Pacific, Anjali Kapoor (@akappy), introduced TicToc, Bloomberg’s live 24/7 news channel on Twitter, showcasing the premium live and in-stream content available to advertisers in Asia and globally. Bloomberg also highlighted the expansion of Asian content on TicToc as they expand their team in Asia.

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What’s Next

Ramadhan on Twitter

Ramadhan on Twitter is amazing! For example, last year we saw Indonesian users from all over the nation come together on Twitter, from sharing encouragement messages or tips, reconnecting with families and friends, to doing live Periscope broadcasts during the homecoming season. We also launched special Twitter emojis to help Indonesian users celebrated the Holy Month in festivity. And it’s thrilling to know that of the 118 million of Ramadan-related Tweets in 2017, 20% came from Indonesia.

Singapore Premier League, live on Twitter

Twitter and @ElevenSportsSG have teamed up live stream the 2018 Great Eastern Hyundai Singapore Premier League, the country’s top-flight professional football league. Twitter will stream Eleven Sport’s live broadcast of every match of the Singapore Premier League season. The matches will be available for free to logged-in and logged-out users on Twitter and on connected devices globally through @ElevenSportsSG.

As we continue to grow in the region, we’re excited to build a better experience for people, partners, and advertisers using Twitter across Southeast Asia. We will keep you connected to key updates about Twitter in Southeast Asia through this blog. Don’t forget to also follow our official Twitter accounts across the region - @TwitterID, @TwitterPH and @TwitterSG - to keep up with what’s happening in these countries.

 

Let’s go Twitter!

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@arvindergujral

Arvinder Gujral

‎@arvindergujral‎

Managing Director, Southeast Asia, Twitter