The Polar Express - A Deck.ly update

By TweetDeck
Monday, 14 February 2011

Our “long post” feature, Deck.ly, has been available for a little over 2 weeks and I’m pleased to announce we’ve had over 1.35 million Deck.ly’s created in that time. The rationale for creating the Deck.ly service was primarily to fulfil our most user-requested feature and I take the high usage of the service as an indication we’re listening and responding well. 

It’s also true to say that deck.ly has polarised a certain section of our userbase - there’s some real love (Happy Commercial Valentines Day btw) and some genuine negativity too. There are those adamant that using TweetDeck should be a “140 character only” service, while many are relieved they can go a few… or many… characters over.  

Obviously polarising our userbase was not the intention, even though sometimes that is unavoidable. But I don’t think this is one of those times.

We’ve been refining Deck.ly over the past two weeks in a number of ways, from being able to turn off the feature in it’s entirety and improving the layout of long posts (reverting back to single height Deck.ly tweets in desktop TweetDeck), to giving you more control of what is and what isn’t posted via Deck.ly. These refinements will be available to all over the next few days.

The other motivation behind Deck.ly was to experiment with generating revenue from various types of TweetDeck-specific ad-targeting on the deck.ly landing pages. With that in mind we’ve been watching the activity on the landing pages with great interest and this is what we’ve seen so far:

  • 1,350,000 Deck.ly landing pages
  • 1,200,000 visits
  • 850,000 unique visits
  • 1,500,000 page views
  • 1,340,000 unique page views

Obviously two weeks ago we didn’t have any of this usage, so I’m interested to see how this part of the TweetDeck platform evolves over time. It’s certainly a great start.

And just for fun here are the Top 10 most visited Deck.ly posts so far:

1. clauaM http://deck.ly/~0IFNJ

2. Tony Robbins http://deck.ly/~YlF2S

3. Jonathan Ross http://deck.ly/~CiZaP

4. 김주하 http://deck.ly/~3P1oR

5. Jonathan Ross http://deck.ly/~yzUtk

6. Jordi González http://deck.ly/~lSu8j

7. Tony Robbins http://deck.ly/~3maEM

8. Nikki Sixx http://deck.ly/~jYGsx

9. Tony Robbins http://deck.ly/~3Qkgo

10. Davina McCall http://deck.ly/~9cZ1v