This fall, Twitter chatter around fashion was vibrant, and one unusual suspect emerged into the center of the conversation: yogurt.
Through a first-of-its-kind strategic partnership with Marie Claire magazine (@marieclaire) and Twitter, Yoplait (@yoplait) launched a dynamic contest in the pages of the September issue and on Twitter, asking fashion fans to tweet a photo of an original look inspired by one of Yoplait’s 40 flavors with the hashtag #SOgoodfashion.
The lucky winner was Wisconsin resident and fashion blogger Gabrielle Pedriani (@LooksharpWI), who received an exclusive behind-the-scenes trip to New York Fashion Week (#NYFW), a meet-and-greet with Fashion Director and expert Tweeter Nina Garcia (@NinaGarcia), and inclusion in a custom Yoplait ad in the November issue.
@ yoplait #SOgoodfashion Raspberries and blueberries and strawberries, oh my! SO inspired by the Mixed Berry flavor! twitter.com/looksharpWI/st…
— Look Sharp Sconnie ( @looksharpWI) August 18, 2012
@ yoplait @ marieclaire Thank you for an AHHmazing weekend. #YogurtForTheWin
— Look Sharp Sconnie ( @looksharpWI) October 23, 2012
Keep following your interests on Twitter to take advantage of special opportunities that bring you closer to the people and events that matter most to you. To check out the @Yoplait advertorial, pick up a copy of Marie Claire’s November issue.
Posted by Josh Grau - (@Grauface)
Head of Brand Strategy - West & Central