Last night NBC did something fairly unique for this era: they aired a live TV performance of Rodgers’ and Hammerstein’s The Sound of Music starring @carrieunderwood.
Many Music fans (they are a legion) considered this to be appointment viewing, and were surprised to see something so unusual for network television. That novelty coupled with the fact of it being aired live drove a large volume of conversation on Twitter.
Nielsen SocialGuide measured the airing’s Twitter buzz in terms of activity and reach while the show was on: there were 449,540 Tweets — and those Tweets were seen over 68 million times. The flurry of conversation made The Sound of Music Live the most social show of the evening.
Part of the fun of watching the beloved musical with Twitter accompaniment last night were the range of fascinating people (and brands) tweeting along. Perhaps the team at @DiGiornoPizza had the most fun of all, tweeting out pizza-related comments (not an obvious tie-in, we think you’ll agree).
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive— DiGiorno Pizza ( @DiGiornoPizza) December 6, 2013
#TheSoundOfMusicLive Can’t believe pizza isn’t one of her favorite things smh— DiGiorno Pizza ( @DiGiornoPizza) December 6, 2013
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee— DiGiorno Pizza ( @DiGiornoPizza) December 6, 2013
SPIN ME LIKE A PIZZA CRUST IN THE AIR CAPTAIN #TheSoundOfMusicLive— DiGiorno Pizza ( @DiGiornoPizza) December 6, 2013
Celebrities of all kinds were out in full force too:
And when the stars left the stage, they came onto Twitter to bid auf Wiedersehen: