A week of live-tweeting on Fox TV shows

What’s better than the cast of a show live-tweeting an episode? A whole week’s worth of shows doing it.

This week, Fox (@FOXTV) made live-tweeting eight of its primetime shows into a weeklong event for fans, who tuned in to watch — and tweet.

The cast of the eight primetime shows live-tweeted and interacted with fans all week long. In fact, the network is encouraging talent to live-tweet every week, and has been supporting the effort with on-air promos, in addition to featuring calls to action in the lower third and highlighting the shows’ hashtags.

• “Bones” (@BONESonFOX), #WatchingBones
• “The Following” (@TheFollowingFOX), #FollowingFriends
• “GLEE” (@GLEEonFOX), #GleeAlong
• “New Girl” (@NewGirlonFOX), #NewGirlParty
• “The Mindy Project” (@MindyProjectFOX), #MindyMixer
• “American Idol” (@AmericanIdol), #IdolLive
• “Hell’s Kitchen” (@HellsKitchenFOX), #AskGordon
• “Surviving Jack” (@SurvivingJack), #WatchingJack

The cast and crew of the various shows cross-promoted the live-tweeting events. “New Girl” star Max Greenfield (@iamgreenfield), who had a guest role on “The Mindy Project,” live-tweeted both shows.

In fact, this past Tuesday’s episode of “New Girl” marked a high point for the show in volume of Tweets, unique tweeters and overall engagement for 2014 (excluding the episode on Super Bowl Sunday).

Do you know of other innovative uses of Twitter? Write to mediablog@twitter.com.