Golden Globes see 39% year-over-year boost on Twitter

By @twittermedia
Monday, 13 January 2014

The 71st annual Golden Globe Awards last night on @NBC attracted 2.4 million Tweets. According to the Nielsen Twitter TV Ratings (NTTR) from Nielsen SocialGuide, that’s a 39% jump over last year.

The 2.4 million Tweets were seen by 10.44 million people, according to Nielsen SocialGuide, and had 378 million impressions. Those Tweets were sent by 713,000 unique authors, a 34% boost over 2013. The show also enjoyed its largest audience in 10 years, with 20.9 million viewers. And the airing had the largest Nielsen Twitter TV Ratings unique audience since the NTTR began in September last year.

Nielsen SocialGuide provides data on the number of unique Twitter accounts that tweeted about the show and the live reach of the program (impressions). Data is measured three hours before the first airing and three hours after the last airing of a show — and in the U.S. only.

During the broadcast, @NBC featured the hashtag #goldenglobes on air; more than 844,000 Tweets used it.

The top five most-mentioned talent accounts during the show were:

  1. @aaronpaul_8
  2. @jaredleto
  3. @LeoDiCaprio
  4. @KerryWashington
  5. @TaylorSwift13

For additional data we released after the show tracking the global conversation during the telecast (8pm-11pm ET) and including the top-tweeted moments, here’s our post on the Official Twitter Blog.

Do you know of other innovative uses of Twitter? Write to mediablog@twitter.com.