The @USOpen serves up big plans on Twitter

By Andrew Barge
Tuesday, 26 August 2014

Once again the #usopen has descended on the USTA Billie Jean King National Tennis Center as the greatest tennis players in the world vie for the final 2014 Grand Slam. Follow the official @usopen account to enjoy the tournament’s biggest social initiative to date, which offers fans a courtside seat to this star-studded event.

Tournament highlights

From the first serve to the final winner, @usopen has you covered. A few noteworthy initiatives to keep an eye on:

  • #StoryOfTheOpen: Every day of the tournament, muralist Josh Cochran will use a New York City billboard to visualize the #usopen social conversation. Fans can use the hashtag #StoryoftheOPEN to convey their favorite US Open moments to inform the billboard.
  • Twitter Mirror and Vine 360 Booth: The #usopen attracts not only the best tennis players in the world, but celebrity fans as well. This year, the tournament will feature both a Twitter Mirror and Vine 360 booth on-site, capturing high-profile players and their celebrity onlookers with exclusive, authentic photos and videos. The celebrity action kicked off with @AAKidsDay on Saturday, with several high-profile music acts having fun with the Twitter Mirror:

  • Social Wall at the BJK Center At the tournament itself, fans can check out the Social Wall, which aggregates and organizes the compelling #usopen social conversation.

The @USOpen serves up big plans on Twitter

Photo courtesy of the USTA

  • US Open instant highlights: With help from @Heineken and @MercedesBenz, tennis fans won’t miss any of the action during the two-week tournament. The @USOpen will be deploying the best highlights immediately after they happen, so stay close to the feed for video updates.

Hashtag

Be sure to use the exclusive hashtag of the tournament (#usopen) to join the conversation and access exclusive Grand Slam content.

The players

If you want to keep up with the 2014 frontrunners Twitter is featuring 100% of the top 10 seeded mens’ singles players and 90% of the top 10 seeded womens’ singles. Here are the top-seeded accounts (seed # in parentheses):

Men’s:

Other notables:

Women’s:

Other notables:

Follow each player and watch as genuine excitement unfolds throughout the tournament, notably from five-time #usopen champion Roger Federer:

Official accounts

In addition to the official tournament account (@usopen), these accounts offer expert insight and behind-the-scenes access to the tournament:

The #usopen is certain to be an epic final chapter in 2014 Grand Slam tennis, and following the action on Twitter ensures you won’t miss a single moment. So sit back, join the conversation, and enjoy the biggest annual event in American tennis.